Performance Marketing Manager
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Job Description
Performance Marketing Manager overseeing Amazon Advertising strategy and execution across international marketplaces. Collaborating with teams and agencies to drive growth in key global markets.
Responsibilities:
- Leads Amazon International Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
- Monitors and optimizes performance across international markets, accounting for regional customer behavior, and marketplace-specific trends
- Collaborates with external agencies to identify testing opportunities across keyword strategy, ad placements, creative formats, and localization strategies tailored to international markets
- Creates and maintains a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations
- Partners with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data across multiple international marketplaces
- Designs and analyzes incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, product launches, and region-specific retail events
- Oversees competitive intelligence tools and establishes reporting processes to share insights across the organization
- Identifies growth opportunities across Amazon's suite of media products and communicates recommendations to internal stakeholders
- Partners cross-functionally with International eCommerce, Operations, and Brand teams to support global expansion initiatives
Requirements:
- 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
- Experience managing campaigns across international Amazon Marketplaces (e.g., Canada, UK, EU)
- Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
- Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
- Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs
- Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
- Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
- Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
- Experience in baby brands or CPG is a plus
- Ability to work in a fast-paced environment in which requirements & priorities constantly change
- Excellent written and verbal communication
- Consumer obsessed and possess strong consumer understanding
- Excellent communicator with strong written, verbal, and presentation skills
- Ability to manage multiple projects at once and strong organizational skills
- Proactive; can operate autonomously, but also collaboratively as part of a team
Benefits:
- Comprehensive medical, vision, and dental plan options
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
- Pregnancy and parental leave
- Weekly wellness programming in-office
- Dog friendly office - feel free to bring your best buddy with you to work!
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings
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