PPC Specialist
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Job Description
Meta PPC Specialist managing and scaling lead-generation campaigns for U.S. home service businesses. Optimizing CPL, lead quality, creative performance, tracking, and downstream sales.
Responsibilities:
- Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses
- Develop campaign strategies covering targeting, campaign structure, budgets, bidding, creative direction, offers, and lead-generation objectives
- Manage and optimize campaigns for HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential/home-based services
- Analyze CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data
- Optimize campaigns for lead quality and downstream sales performance, not only lead volume
- Work with CRM and sales teams to identify campaigns, audiences, creatives, and offers producing qualified customers
- Design and execute A/B tests across creatives, audiences, offers, copy, landing pages, and campaign structures
- Brief and collaborate with creative teams on hooks, angles, offers, video concepts, images, copy, and calls to action
- Manage significant advertising budgets and scale winning campaigns while maintaining target CPL and lead quality
- Implement and monitor Meta Pixel, Conversions API (CAPI), events, tracking, and attribution
- Identify campaign inefficiencies, troubleshoot tracking issues, and develop data-backed growth strategies
- Prepare clear, actionable performance reports for clients and/or internal stakeholders
- Stay current with Meta Ads platform updates, Advantage+ solutions, attribution changes, and emerging paid-social strategies
Requirements:
- Proven, hands-on experience managing Meta Ads campaigns for U.S.-based home service businesses; mandatory and non-negotiable
- 4+ years of hands-on experience managing Meta Ads campaigns
- Proven experience generating leads for U.S.-based businesses
- Direct and demonstrable experience managing Meta Ads for U.S.-based home service companies
- Strong understanding of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling
- Experience managing multiple Meta Ads accounts simultaneously, preferably within a performance marketing or digital marketing agency
- Ability to demonstrate actual Meta advertising work from U.S. home service campaigns personally managed or directly worked on
- Ability to provide 2–5 examples of Meta ad creatives from U.S. home service campaigns
- Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns
- Strong understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement
- Experience with Meta Lead Ads and Instant Forms
- Experience with CRM platforms such as GoHighLevel, HubSpot, or Salesforce
- Working knowledge of Google Analytics 4 (GA4) and landing-page CRO best practices
- Meta Blueprint Certification is required
- Proficiency in Excel or Google Sheets for campaign reporting and analysis
- Excellent written and verbal English communication skills
- Comfortable working Pacific Standard Time (PST) business hours
- Reliable computer/laptop, stable high-speed internet connection, noise-free workspace, and backup internet/power solution
- Updated resume/CV with shareable links to relevant Meta ad creative samples
- Brief summary of relevant U.S. home service Meta Ads experience, industries, duration, role, objectives, and results
- Permission to share submitted materials; confidential, proprietary, or personally identifiable client information must be removed where necessary
Benefits:
- Full-time remote position
- Reliable computer/laptop, stable high-speed internet, noise-free workspace, and backup internet/power solution required for uninterrupted productivity
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