PPC Specialist
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Job Description
Amazon PPC Specialist managing advertising campaigns for a dynamic digital marketing agency. Role involves strategic planning, performance reporting, and optimization for Amazon stores.
Responsibilities:
- Identify, develop, and implement long and short-term strategic direction and plans to drive revenue.
- Report (daily, weekly, monthly) and overall account health and provide recommendations to enhance performance.
- Be responsible for Amazon store end-to-end management, increasing ranking, conversion, and overall sales.
- Develop and execute paid media campaigns across various platforms.
- Ensure efficient and effective day-to-day operations across all Amazon-related activities.
- Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance and drive quality traffic.
- Continuously monitor campaign metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and make data-driven adjustments to improve results.
- Manage advertising budgets effectively, ensuring maximum ROi and adherence to allocated spending limits.
- Monitor daily spending and adjust campaign bids, targeting parameters, and budget allocations as needed to optimize performance and achieve objectives.
- Implement conversion tracking mechanisms to measure the effectiveness of paid media campaigns in driving desired actions, such as form submissions, purchases, or sign-ups.
Requirements:
- Amazon PPC experience is mandatory.
- Strong understanding of Amazon Seller Central tools and processes.
- Detail-oriented with excellent organizational and time-management skills.
- Effective communicator, both written and verbal.
- Proactive problem-solver with a customer-focused mindset.
- Ability to manage multiple accounts and tasks simultaneously.
Benefits:
- 5 Days’ Vacation Paid Time Off
- Time Off For 9 National PH Holidays
- Company Events – Free Dinner
- Year End Bonus – We Pay 1% of Company Profits To Our Employees
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