Principal Product Marketing Manager
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Job Description
Principal Product Marketing Manager driving GTM strategy for Drata's compliance automation platform. Executing product launches and coordinating cross-functional teams for market success.
Responsibilities:
- Support and drive end-to-end GTM planning and execution for major launches, strategic feature releases, and cross-functional initiatives across Drata's product portfolio
- Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work
- Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what's needed and when
- Help run and improve the NPI process and related launch frameworks, templates, and governance on a day-to-day basis
- Contribute to the recurring communications cadence keeping GTM leadership, ELT, and the revenue org informed on launches, risks, milestones, and upcoming initiatives
- Produce the core internal and external assets required for launches—messaging, decks, one-pagers, launch briefs, enablement materials, and executive-ready content
- Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality
Requirements:
- 8+ years in product marketing, GTM strategy, launch management, or a closely related B2B SaaS role
- proven track record executing complex product launches across multiple teams and functions
- strong ability to build structure in ambiguous environments and turn process into execution
- excellent written and verbal communication skills—especially for executive audiences and cross-functional stakeholders
- experience building messaging, launch content, and field-facing assets that support adoption and revenue outcomes
- strong project management instincts with the ability to manage multiple priorities, owners, and deadlines simultaneously
- comfortable operating at both strategic and highly hands-on levels
- experience in cybersecurity, compliance, GRC, risk, trust, or adjacent B2B SaaS is strongly preferred.
Benefits:
- Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents
- 401(k) plan
- company-paid life and disability insurance
- tax-advantaged spending accounts
- paid Parental Leave policy
- Kindbody fertility and family-building benefits
- generous annual stipends for professional and personal development
- flexible vacation policy
- paid holidays
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