Product Director, Consumer Channels
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Job Description
Product Director leading Safelite’s consumer digital auto-glass service experiences. Driving journey growth, AI-enabled products, experimentation, and product team development.
Responsibilities:
- Define the product strategy, roadmap, and investment priorities for Safelite’s consumer digital experiences
- Identify and prioritize high-value opportunities using customer needs, behavioral signals, business performance, and emerging capabilities
- Translate opportunities into clear product direction, priorities, and measurable outcomes
- Make portfolio tradeoffs across customer value, business impact, evidence, effort, risk, and learning potential
- Balance performance optimization, foundational capability, and longer-term innovation
- Lead the digital journey from initial need through quote, coverage, scheduling, payment, and service
- Identify and reduce friction limiting conversion, self-service, or customer confidence
- Connect product decisions to revenue, margin, conversion, satisfaction, and operational performance
- Use behavioral data, research, experimentation, and customer signals to improve the journey
- Partner with Pricing, Marketing, and business leaders on pricing, offers, payment options, and commercial levers
- Establish use of AI across discovery, analysis, synthesis, prototyping, experimentation, and product decision-making
- Use AI-native tools to analyze customer behavior, interactions, and product performance
- Build team fluency in AI-enabled product work
- Determine how conversational, agentic, predictive, and adaptive capabilities integrate into consumer experiences
- Define AI opportunities for self-service, decision support, personalization, and service outcomes
- Ensure AI-enabled experiences have customer value, measurable outcomes, appropriate controls, and clear expectations
- Lead, coach, and develop product managers across the consumer portfolio
- Set standards for product judgment, customer understanding, analytical fluency, experimentation, and execution
- Foster continuous discovery and delivery with clear outcomes, priorities, and accountability
- Partner with Design and Engineering on product strategy, priorities, and outcomes
- Collaborate with Marketing, Pricing, Analytics, Technology, Operations, Contact Center, and business leadership
- Align teams around opportunities, priorities, success measures, and decisions
- Bring structure and clarity to complex product decisions
- Perform other duties as assigned and comply with policies and standards
Requirements:
- Bachelor's Degree or equivalent work experience
- 7-9 years of product management or digital product experience
- Significant ownership of consumer-facing digital products at scale
- Experience leading and developing product managers
- Track record of raising product judgment and team performance
- Experience owning digital products from strategy and discovery through launch, measurement, and continuous improvement
- Success improving high-intent consumer journeys such as commerce, booking, quoting, scheduling, or self-service
- Strong analytical fluency and hands-on experience with digital analytics platforms such as Quantum Metric, Heap, Amplitude, FullStory, Mixpanel, or similar
- Fluency using AI across product strategy, discovery, research synthesis, analysis, prototyping, experimentation, and optimization
- Experience using AI-native tools to investigate customer behavior, product performance, and emerging opportunities
- Experience with experimentation, A/B testing, funnel optimization, and evidence-based product decision making
- Ability to connect customer needs, behavioral signals, business strategy, and technology capabilities into product direction and investment priorities
- Experience working in continuous discovery and delivery environments
- Strong written and verbal communication skills
- Preferred: Experience shipping AI-enabled, conversational, agentic, predictive, or personalized product capabilities
- Preferred: Experience leading products spanning customer-facing and employee-facing digital experiences
- Preferred: Experience with behavioral analytics, voice of customer, journey analysis, service design, and customer research methods
- Preferred: Familiarity with APIs, data products, design systems, experimentation platforms, and modern digital product foundations
- Preferred: Experience connecting digital conversion to operational capacity or service fulfillment
Benefits:
- Fulfilling career support
- Encouragement to maintain work-life balance
- Reasonable accommodations in accordance with ADA, ADEA, FMLA, and other applicable laws
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