Product Marketing Manager, Competitive Intelligence
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Competitive Intelligence Manager building Hightouch’s competitive program for its AI-powered marketing platform. Shaping positioning, sales enablement, launches, and product roadmap insights.
Responsibilities:
- Create and define differentiating positioning for products and solutions across marketing, product, and data personas
- Lead cross-functional launches and campaigns across marketing, sales, and product
- Conduct user research to identify market gaps for Hightouch products
- Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
- Help internal teams and product evangelists craft customer-value-aligned messaging and sequences
- Represent Hightouch externally at field events, customer engagements, and webinars
- Own the competitive intelligence program end to end and provide real-time market intelligence to field teams
- Feed competitive signals into product and roadmap decisions
- Shape campaigns that communicate Hightouch’s competitive advantages
Requirements:
- 4-6 years in competitive intelligence, product marketing, or market research, ideally in B2B SaaS
- Strong primary and secondary research skills, including win/loss interviews, analyst reports, public filings, review sites, and pricing pages
- Ability to synthesize messy, conflicting signals into a clear point of view
- Experience building and maintaining structured frameworks such as battlecards, comparison matrices, and positioning maps
- Proven track record producing sales and marketing content, including battlecards, competitive decks, and objection handling guides
- Proficient in turning complex, technology-heavy topics into digestible, compelling stories
- Excellent written and verbal communication skills
- Experience working closely with sales, product, and marketing teams
- Understanding of sales cycles and sales representative needs
- Familiarity with data infrastructure, CDPs, MarTech, or adjacent technical B2B markets
- High ownership and ability to build a new function from scratch
- E-Verify eligibility to work in the U.S. is verified after hiring
Benefits:
- Meaningful equity compensation in the form of ISO options
- Early exercise option
- 10-year post-termination exercise window
- Remote-first policy
Similar Jobs
Product Marketing Manager
Product Marketing Manager shaping positioning, messaging, and launches for First Connect’s digital insurance platform. Driving adoption among independent agents and carrier partners.
Senior Staff Product Marketing Specialist
Senior Staff Product Marketing Specialist advancing Renesas semiconductor solutions for industrial and building automation. Leading channel strategy, distributor enablement, customer engagement, and regional market development.
Rewards Business Partner, GTM
Senior Rewards Business Partner delivering compensation, incentive, and equity programs for Nebius’ global AI cloud platform. Advising GTM leaders and shaping evidence-based rewards decisions.
Go to Market Engineer – Healthcare
GTM Engineer building Clay and HubSpot automation for EnableComp, a healthcare revenue-cycle company. Turning buying signals into prioritized accounts for Marketing and Sales.
Senior Product Marketing Manager
Senior Product Marketing Manager shaping go-to-market strategy for H&R Block’s Consumer Tax products. Driving launches, positioning, adoption, and customer growth across marketing channels.
Product Marketer
Product Marketer shaping marketing for Vesta’s AI-powered mortgage origination platform. Building launches, positioning products, and proving value for enterprise lenders.
Product Marketing Manager – Supplier Network Growth
Product marketing manager growing Worldly’s supplier network across Asian manufacturing markets. Localizing messaging, improving supplier purchases and onboarding, and driving revenue for the impact intelligence platform.
Talent Partner, GTM, Commercial
Talent Partner hiring GTM and commercial teams at Beam, a social-impact technology company. Owning sourcing, assessment, employer branding, and hiring operations for a growing startup.
Product Marketing Lead – Director
Product marketing leader shaping GTM narratives for zerohash, a crypto and stablecoin infrastructure platform. Translating technical products into partner-focused messaging, launches, and sales enablement.
Product Marketing Manager, Golf
Product Marketing Manager championing Lightspeed Golf, a commerce platform for golf businesses. Driving launches, adoption, sales enablement, and customer lifetime value.
Product Marketing Manager
Product Marketing Manager shaping cybersecurity product messaging, content, launches, and go-to-market strategy at Delinea. Supporting U.S. and international marketing teams, sales enablement, and buyer-journey campaigns.
Senior Product Marketing Manager, Business Banking
Senior Product Marketing Manager shaping Monzo’s Business Banking products and propositions. Driving positioning, market insight and go-to-market strategy across UK and European markets.
Senior Manager, GTM Strategy & Execution
GTM strategy leader helping Thomson Reuters grow legal technology adoption among Mid Law firms. Defining target accounts, shaping account plans, and influencing pipeline.
Senior HRBP Manager – GTM
Twilio HRBP advising GTM executives across global communications technology teams. Shaping workforce planning, organizational design, talent strategy, and AI-enabled people insights.
Senior Product Marketing Manager
Senior Product Marketing Manager leading positioning, launches, and go-to-market for TCP Software’s TimeClock Plus workforce management solution. Driving adoption, pipeline, and sales enablement.
Global Director – GTM AI & Automation
Global Director transforming Zendesk’s customer-experience software GTM operations with AI agents and automation. Leading intelligent workflows, systems strategy, and cross-functional operational change.
GTM Enablement – Technical, Partners
Technical GTM enablement lead at Lovable, the platform letting anyone build software rapidly. Scaling AI expertise across Sales, Customer Success, and Solution Architecture teams.
Head of GTM
Head of GTM launching an ambient AI and personal productivity startup from zero. Owning acquisition funnels, brand positioning, and scalable go-to-market execution.
Commercial GTM Leader
Commercial GTM leader building NordicTrack’s B2B fitness business for iFIT. Owning segment strategy, partnerships, sales motion, launches, and profitable revenue growth.
Director, Strategic Programs – Go-to-Market
Strategic programs director leading go-to-market and transformation initiatives for Acuity’s AV, lighting, and intelligent-spaces businesses. Managing analyses, business cases, change programs, and executive recommendations across the UK or Germany.