Product Marketing Manager – GRC
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Job Description
Product Marketing Manager driving GRC software positioning, competitive intelligence, launches, and sales enablement. Supporting Mitratech’s legal, risk, compliance, and HR operations technology portfolio.
Responsibilities:
- Manage product, solution, and platform positioning and messaging for the GRC portfolio
- Translate roadmap updates and product releases into differentiated, buyer-ready messaging across personas
- Manage persona and segmentation frameworks across the GRC portfolio
- Lead competitive intelligence tracking and create strategy and battlecards
- Own the win/loss program and report trends back to the business
- Build reporting connecting product marketing activity to pipeline, win rate, and retention
- Design and maintain AI-assisted agents and workflows for competitive monitoring, launch production, and enablement content
- Execute go-to-market motions for new products and feature releases
- Develop cross-sell and upsell strategies with Customer Marketing
- Partner with Analyst Relations, Field/Demand Gen, Product Management, and Sales Enablement
- Own bottom-of-funnel enablement assets including buyer's guides, business cases, ROI frameworks, competitive transition guides, and deal-support materials
- Support sales training, persona-specific collateral, objection handling, and deal-support requests
Requirements:
- 5+ years of product marketing experience in B2B technology; GRC, risk, or compliance industry experience strongly preferred
- Demonstrated ownership of a competitive intelligence and/or win/loss program from scratch or through a rebuild
- Strong data fluency: comfortable defining metrics and building reporting frameworks that tie marketing activity to pipeline, win rate, and retention outcomes
- Hands-on, practical experience using AI tools to build workflows or agents that remove manual work
- Candidates who can align with Eastern Time Zone business hours are strongly preferred
Benefits:
- Health, Dental & Vision Insurance
- 401 (k) + Employer Match
- Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
- STD, LTD & Group Life Insurance
- Paid Parental Leave
- Pet Insurance
- FSA & HSA Options
- Employee Assistance Program
- Remote Work
- Career Advancement & Professional Development Opportunities
- Employee Recognition
- LinkedIn Learning Platform
- Annual bonus eligibility
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