Product Marketing Manager
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Job Description
Product Marketing Manager connecting product, sales, and customers at B2B SaaS philanthropy platform. Building positioning, messaging, and go-to-market strategies for growth.
Responsibilities:
- Own Overflow's product positioning and messaging across all segments — from starter churches to enterprise ministries — ensuring every touchpoint tells a clear, compelling, and differentiated story
- Build and maintain a messaging framework that translates product capabilities into the language of generosity growth, not just feature specs
- Craft and scale our migration narrative — turning proof points (12% giving increase, 90%+ migration in 8 weeks, 112% retention) into a repeatable, segment-specific story that drives urgency and conversion
- Develop competitive positioning that clearly articulates why Overflow wins against legacy platforms and emerging competitors
- Lead end-to-end GTM strategy for all product launches — from Tap and full-stack giving features to AI-powered tools and new payment methods
- Build the GTM playbook for Overflow, defining launch tiers, cross-functional workflows, channel strategies, and measurement frameworks
- Partner with Product Management and Engineering to inject market and user insights into the product roadmap
- Coordinate cross-functionally with Marketing, Success, Partnerships, and Sales to ensure launches land with impact across every channel and stakeholder group
- Build the sales enablement toolkit from the ground up: battlecards, pitch decks, segment-specific one-pagers, objection handling guides, and a fully functioning demo environment
- Close the AE messaging gap by creating education resources that help reps articulate Overflow's value proposition with confidence across every segment and deal size
- Support the enterprise GTM motion with solutions-oriented collateral, case studies, and proof points that give AEs credibility in complex deals
- Partner with Revenue Operations to identify and act on product-market signals that inform upsell and expansion plays
- Build a customer marketing engine: case studies, testimonials, and customer stories that showcase real outcomes and drive social proof
- Partner with Customer Success to develop in-product enablement content, product documentation, and onboarding materials that reduce time-to-value and drive adoption
- Shape the in-product upsell narrative — working with Product and Growth to identify the right moments, segments, and messaging to drive Tap-to-full-stack conversion
- Drive customer communications for product updates, migrations, and changes with clarity and care
- Own competitive intelligence as a repeatable program — monitoring the church giving and generosity tech landscape and translating shifts into actionable insights for Product and Sales
- Conduct and synthesize user research to deepen our understanding of church leaders, pastors, administrators, and donors across segments
- Identify market trends and whitespace opportunities that inform product strategy and GTM expansion
Requirements:
- 4–6 years of product marketing experience, ideally at a growth-stage B2B SaaS or platform company scaling from early traction to meaningful ARR
- Demonstrated experience building a PMM function or operating as the first (or early) product marketer — you know how to create structure where there is none
- Strong command of positioning, messaging, and GTM strategy with a portfolio showing both strategic thinking and hands-on execution
- Experience creating sales enablement assets (battlecards, decks, one-pagers) grounded in competitive and market insights, with a track record of measurable sales impact
- Experience leading cross-functional product launches end-to-end, coordinating across Product, Engineering, Marketing, Sales, and Customer Success
- Excellent writing and storytelling ability — you can translate complex product capabilities into compelling narratives that resonate with non-technical buyers
- Comfort working in a fast-paced, ambiguous environment where you'll need to prioritize ruthlessly
- Analytical mindset with the ability to use data to inform creative and strategic decisions
- Genuine curiosity about the people we serve — you want to understand church leaders, their challenges, and what generosity means to their communities
Benefits:
- Competitive base salary with equity and commission eligibility
- Medical, dental, and vision coverage for employees and dependents
- Generous paid time off and company holidays
- Paid parental leave
- 401(k) retirement plan
- Dedicated mental health and therapy stipend to support personal well-being
- Team retreats and intentional in-person gatherings throughout the year
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