Sales and Outbound Team Lead
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Job Description
Sales Leader responsible for building a remote outbound sales team for a legal marketing agency. Driving revenue growth through coaching and performance management in a remote LATAM environment.
Responsibilities:
- Design, launch, and optimize outbound prospecting campaigns across email, LinkedIn, and phone channels.
- Build, segment, enrich, and maintain targeted prospect databases using various sales and data tools.
- Develop and test outreach messaging, including email sequences, LinkedIn campaigns, and call scripts.
- Conduct discovery calls, sales presentations, and negotiations with prospective clients.
- Own the full sales cycle from prospecting through contract signature.
- Maintain accurate CRM records and track all sales activities, pipeline stages, and forecasting metrics.
- Build and lead a remote outbound sales team, including SDRs, cold callers, email specialists, and other sales support roles.
- Define team structure, hiring plans, onboarding processes, and performance expectations.
- Create sales playbooks, outreach frameworks, scripts, and operational processes.
- Train, mentor, and coach team members to improve performance and conversion rates.
- Establish KPIs and reporting systems to ensure accountability and continuous improvement.
- Partner closely with leadership to align outbound initiatives with company growth objectives.
- Collaborate with marketing and client delivery teams to ensure a seamless client experience.
- Provide regular reporting on pipeline performance, activity metrics, conversion rates, and revenue impact.
- Continuously identify opportunities to improve outbound effectiveness and scalability.
Requirements:
- 5+ years of experience as a Sales Manager, Head of Sales, Director of Sales, or similar leadership role.
- Proven experience hiring, onboarding, training, and managing Account Executives or Closers.
- Demonstrated success building and scaling high-performing sales teams.
- Strong coaching and performance management abilities.
- Experience creating sales processes, playbooks, KPIs, and accountability frameworks.
- Ability to analyze sales metrics and translate insights into improved team performance.
- Excellent English communication skills.
- Experience managing remote sales teams.
- Strong ownership mentality and results-oriented leadership style.
- Highly motivated by performance-based compensation and revenue growth.
- Preferred Qualifications
- Experience within a marketing agency environment.
- Experience selling marketing services to U.S.-based businesses.
- Experience serving law firms, legal services organizations, or professional services firms.
- Experience reviewing sales calls and implementing coaching programs.
- Familiarity with CRM systems, reporting dashboards, and sales forecasting.
Benefits:
- 10 paid vacation days plus U.S. public holidays
- Fully remote, full-time position.
- Long-term growth opportunity with a clear path to build and lead an entire outbound sales department.
- Direct impact on company growth and strategic direction.
- Independent contractor position
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