Sales Development Representative – Cold Calling, B2B SaaS

Posted 4hrs ago

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Job Description

Sales Development Representative conducting outbound calls to restaurant owners for a B2B SaaS company. Engaging with decision-makers to identify business needs and schedule product demos.

Responsibilities:

  • Conduct a high volume of outbound cold calls to restaurant owners and operators.
  • Introduce the company's software solution in a clear and engaging way.
  • Capture prospects' attention and generate interest quickly.
  • Follow structured sales scripts while keeping conversations natural.
  • Adapt your approach based on each prospect's needs and business.
  • Identify whether prospects match the ideal customer profile.
  • Understand how they currently manage operations, inventory, labor, food costs, and profitability.
  • Discover operational pain points and business challenges.
  • Assess buying potential and determine if a product demonstration is appropriate.
  • Focus on booking qualified meetings rather than maximizing appointment volume.
  • Conduct initial discovery conversations around operational topics.
  • Schedule qualified product demonstrations.
  • Maintain accurate CRM records and document calls.
  • Meet outbound activity and appointment targets.
  • Continuously improve sales performance through feedback and training.

Requirements:

  • Previous experience as an SDR, BDR, Appointment Setter, Telesales Representative, or similar outbound sales role.
  • Proven experience making outbound cold calls.
  • Experience speaking with business owners or senior decision-makers.
  • Excellent communication and active listening skills.
  • Strong objection handling and persuasion abilities.
  • Ability to identify business needs through discovery questions.
  • Experience using CRM platforms.
  • Highly organized with excellent follow-up skills.
  • Comfortable working independently in a remote environment.
  • Strong spoken English with clear pronunciation.
  • Reliable internet connection and a professional home office setup.
  • Experience selling SaaS or subscription-based software (Nice to Have).
  • Experience selling into restaurants, hospitality, or SMBs (Nice to Have).
  • Familiarity with restaurant operations or profitability management (Nice to Have).
  • Experience working with North American customers (Nice to Have).
  • Experience using dialers, CRM systems, and appointment scheduling tools (Nice to Have).
  • Track record of consistently achieving outbound sales targets (Nice to Have).