Search Marketing Strategist, SEO, AI Strategist
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Job Description
Search Marketing Strategist driving SEO and AI search strategy for 97th Floor clients. Managing audits, content, backlinks, reporting, and client communication.
Responsibilities:
- Own organic search strategy for client accounts
- Conduct keyword research, AI prompt research, and content mapping recommendations
- Flag AI prompts without strong content matches and recommend content to build
- Conduct comprehensive keyword reviews at the start of every new client contract
- Identify keyword/AI prompt cannibalization and duplicate or outdated content for consolidation
- Keep strategic and technical knowledge updated on marketing trends, algorithm changes, platform updates, and AI-driven search
- Conduct full technical audits at least every 6 months and at the start of every contract
- Own ongoing technical monitoring and deliver actionable recommendations to development
- Conduct internal link audits and recommend linking opportunities, anchor text, and surrounding copy
- Own backlink strategy, including link targets, anchor text, outreach recommendations, quality assurance, and STAT annotation tracking
- Monitor results across STAT, Ahrefs, Google Search Console, and GA4
- Own monthly client reporting in Google Data Studio
- Achieve target search results through monitoring, testing, and strategy adjustments with the team
- Lead client communication regarding strategy, execution, and progress
- Collaborate with a content marketer, advertiser, designer, and account director across approximately 7-10 client accounts
Requirements:
- Bachelor’s degree in marketing or a related field (preferred, not required)
- 2-3 years of experience in SEO or organic search
- Working knowledge of Google Analytics (GA4), Google Search Console, and Looker Studio
- Experience with keyword and site auditing tools such as Ahrefs, SEMrush, Screaming Frog, or Moz
- Proficiency with Excel/Google Sheets for data organization and analysis
- Strong analytical skills with the ability to turn performance data into an actionable strategy
- Adaptability to different clients, audiences, and industries
- Self-starter who is always trying to learn more in an ever-changing environment
Benefits:
- Healthcare
- Medical: 75% paid for employees; 50% for dependents
- Dental: 75% paid for employees; 50% for dependents
- Vision: 75% paid for employees; 50% for dependents
- Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
- HSA with up to $150/month match (rolls over and is yours permanently)
- FSA option for dependent care
- 401(k) with up to 4% company match
- ROWE (Results Only Work Environment)
- No vacation policy, no time tracking, no office requirements
- Flexible autonomy: work when, where, and how you want, as long as the work gets done
- Primary caregiver: 12 consecutive weeks paid parental leave
- Secondary caregiver: 6 consecutive weeks paid parental leave
- 97th Floor Library: book purchase and access to office library
- Conferences & Training: most online trainings and local conferences covered, plus occasional out-of-state events with travel included, with manager approval
- On-site Gym: 24/7 access with lockers and showers
- Thanksgiving Point Corporate Pass: up to 8 people per visit; discounts included
- Sundance Corporate Pass: winter and summer access for skiing, boarding, hiking, and more
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