SEM Campaign Manager
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Job Description
SEM Campaign Manager overseeing paid search campaigns at Forbes Advisor. Collaborating with teams to drive PPC strategies and optimize performance across platforms for growth.
Responsibilities:
- Work within in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
- Take ownership of channel performance, achieving targets
- Develop and execute best-practice PPC strategies to meet business goals.
- Provide guidance and support to team members in determining optimal tactics to deliver commercial priorities.
- Build and manage testing roadmap for categories.
- Leverage data-driven insights to identify opportunities and optimize campaign performance.
- Stay up to date with search engine updates and PPC industry trends.
- Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance.
Requirements:
- Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads.
- In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
- Experience managing large-scale PPC accounts.
- Strong analytical skills and proficiency in data analysis tools.
- Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
- Experience using external competitive research tools such as SEMrush, Adthena, or similar.
- Highly motivated with a proven track record of exceeding expectations.
- Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally.
- Enjoys working in a collaborative team environment and supporting the business in achieving goals.
- Proficient in Excel.
- Bachelor’s Degree is required.
Benefits:
- Equal employment opportunities
- Prohibits discrimination and harassment of any type
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