Senior Account Manager, Gaming
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Job Description
Senior Account Manager responsible for managing gaming client accounts. Leading strategic partnerships and driving revenue growth through optimized CTV advertising campaigns.
Responsibilities:
- Lead a portfolio of mobile, cross-platform, esports, and real-money gaming clients.
- Launch and optimize programmatic CTV campaigns to hit strict CPA, CPI, and ROAS targets.
- Develop account plans, identify whitespace opportunities, and secure incremental budgets through data-driven QBRs.
- Act as the primary strategic consultant for game publishers, educating them on the power of CTV for player acquisition and retention.
- Dive deep into campaign performance and conversion funnels to extract actionable insights for your clients.
- Work closely with sales, product, and AdOps teams to ensure seamless campaign launches and custom integrations.
- Mentor junior account managers and help build the playbook for our growing gaming business line.
- Use AI to accelerate optimization: Use AI tools to quickly spot funnel drop-offs, pacing issues, and creative fatigue, then translate those insights into clear actions to improve CPA, CPI, and ROAS on CTV campaigns.
Requirements:
- 5+ years in performance marketing or account management, with a strong focus on the gaming industry.
- Deep understanding of the game development lifecycle, user acquisition strategies, and player monetization models.
- Hands-on expertise with Mobile Measurement Partners (MMPs like AppsFlyer, Adjust, Branch) and biddable media platforms.
- Strong ability to analyze metrics (CAC, LTV, churn) to build compelling wrap decks and optimization strategies.
- Exceptional ability to build rapport with studio executives, navigate complex relationships, and confidently present campaign strategies.
- AI-first analytics mindset: Comfortable using AI to speed up performance analysis and QBR storytelling, while validating outputs against source-of-truth platform and MMP data.
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
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