Senior App Store Optimization, ASO Manager
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Job Description
Senior ASO Manager leading organic growth for REPLUG, a mobile revenue growth consultancy. Driving ASO strategy, app-store conversion and client growth across international mobile apps.
Responsibilities:
- Lead the organic growth strategy for a portfolio of international mobile apps
- Develop long-term ASO strategies aligned with clients' commercial objectives
- Identify opportunities to grow organic acquisition, conversion rates and revenue
- Build quarterly growth roadmaps and prioritize initiatives based on impact
- Translate data into clear strategic recommendations for clients
- Conduct keyword research and market analysis
- Optimize metadata across the App Store and Google Play
- Develop localization strategies across multiple markets
- Optimize creative assets, including screenshots, icons, feature graphics and video recommendations
- Plan and analyze A/B tests
- Monitor rankings, visibility, conversion rates and competitor movements
- Stay ahead of platform changes and industry trends
- Present strategies and recommendations to founders, product teams and marketing leaders
- Lead client calls and workshops
- Build trusted client relationships
- Collaborate with Paid User Acquisition, Creative Strategy, CRM & Retention, Measurement & Attribution and Growth Consulting teams
- Represent REPLUG through conferences, webinars, podcasts, LinkedIn thought leadership, articles and industry content
- Support marketing initiatives
Requirements:
- At least 3-5 years of hands-on ASO experience
- Experience managing multiple mobile apps simultaneously
- Strong understanding of both the Apple App Store and Google Play ecosystems
- Proven experience developing ASO strategies, not just executing tasks
- Deep knowledge of keyword optimisation, metadata and localisation
- Experience planning and evaluating A/B tests
- Strong understanding of App Store conversion optimisation
- Working knowledge of Apple Search Ads and how paid search supports organic growth
- Excellent analytical skills and confidence working with performance data
- Experience presenting recommendations directly to clients or senior stakeholders
- Excellent written and spoken English
- Comfortable working independently in a fully remote environment
- Nice to have: Experience in a mobile marketing agency
- Nice to have: Experience with enterprise or international apps
- Nice to have: Experience with implementing AI in day-to-day activities
- Nice to have: Familiarity with MMPs
- Nice to have: Experience using AppTweak, MobileAction, Sensor Tower, ASOdesk or SplitMetrics
- Nice to have: Additional languages
- Nice to have: Previous conference speaking, webinars, or public presentations
Benefits:
- Work remotely with flexibility and a high level of ownership
- Continue developing through learning, experimentation and industry events
- Access monthly health and fitness benefits
- Access yearly educational budget
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