Senior Creator Partnerships Manager
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Job Description
Senior marketing manager leading Razer’s console creator partnerships, esports, athlete, and gaming strategies. Driving product visibility, adoption, revenue, and campaign performance across global markets.
Responsibilities:
- Lead creator, talent partnership, esports, and athlete strategies across Razer’s Console division
- Serve as marketing lead for Console Audio, Console Controllers, and Mobile
- Develop, own, and manage creator, influencer, esports, and athlete strategies tied to the Console portfolio, NPI launches, partnerships, and major campaigns
- Recruit and manage Console-focused creators, ambassadors, and KOLs
- Measure creator performance across awareness, engagement, conversion, and sales impact
- Translate brand and business objectives into measurable creator programs
- Develop go-to-market plans for influencer programs, FPS and Console game releases, esports leagues, and tournaments
- Manage high-profile creator and talent integrations from planning through execution, including negotiations, content coordination, activations, and product launches
- Build relationships with gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives
- Set seeding briefs and monthly seeding targets for sustain and NPI launches
- Develop strategic partnerships with game publishers and platform partners
- Manage influencer and pro-player feedback to inform and improve the Console product roadmap
- Partner cross-functionally with Paid Media, Regional and Global Marketing, Community, Brand, eCommerce, Business Development, and external partners
- Manage agency partners and oversee campaign execution
- Measure campaign performance across awareness, engagement, conversion, revenue, and ROI
- Lead marketing planning and business reviews and present performance and recommendations to executive leadership
- Manage multiple high-visibility initiatives amid compressed timelines and shifting priorities
- Perform other duties as assigned
Requirements:
- Minimum of 8 years of product management and marketing experience in the consumer electronics industry
- Streaming product line marketing experience highly preferred
- Experience in gaming is a big plus
- Experience developing and overseeing execution of marketing plans
- Experience with PC or consumer electronics sales channels: retail, direct, online, and distribution
- Ability to write marketing copy and provide creative design direction across digital marketing, web merchandising, print ads, video, and graphics
- Experience developing detailed marketing plans and articulating strategy and requirements for success
- Ability to work independently, prioritize, and handle multiple concurrent tasks and projects
- Strong administrative, organizational, and communication skills, including interaction with executive management
- Preferred experience working in a global company with stakeholders across different countries and time zones
- Microsoft Office experience: Word, Excel, Outlook, and PowerPoint
- College degree in marketing or another related discipline, or equivalent experience
- Ability to travel up to 25%
Benefits:
- Opportunity to work on a global mission to revolutionize the way the world games
- Global, gamer-centric #LifeAtRazer experience
- Accelerated personal and professional growth
- Equal opportunity, inclusive, respectful, and fair workplace
- Reasonable accommodations for disabilities and religious practices
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