Senior CRM Data Analyst / Customer Intelligence Analyst, Part-time
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Job Description
CRM Data Analyst optimizing Salesforce customer intelligence for Solvd’s AI consulting and technology services. Improving data quality, CRM performance, digital insights, and stakeholder decision-making across EMEA.
Responsibilities:
- Own customer data insights, data quality monitoring, and CRM performance analysis across EMEA
- Validate and monitor customer data quality, identity resolution, attributes, audiences, and profile unification in Salesforce Data Cloud
- Investigate discrepancies in customer counts, audience composition, campaign targeting, and reporting outputs
- Identify data flaws, system gaps, and process inefficiencies affecting business performance
- Work with Global Engineering, Data, and Product teams to implement corrective actions
- Recommend improvements to customer data accuracy, availability, and usability
- Analyze customer behavior, lifecycle performance, engagement, retention, and purchase trends
- Develop audience, segmentation, affinity, and customer value analyses for CRM strategy
- Support customer personalization initiatives with actionable insights and recommendations
- Evaluate CRM campaigns and customer journeys
- Analyze website and digital customer behavior using Adobe Analytics
- Identify opportunities to improve conversion, engagement, and customer experience
- Partner with E-commerce and Product teams to assess customer journey performance and friction points
- Connect on-site behavior with CRM engagement and revenue outcomes
- Build and maintain Tableau dashboards for CRM, Marketing, Product, and E-commerce stakeholders
- Develop automated reporting solutions and ensure consistency across reporting platforms
- Present insights through clear visualizations tailored to different audiences
- Partner with CRM, E-commerce, Product, Digital, Data Engineering, and Commercial teams
- Translate technical findings into business-friendly recommendations and facilitate stakeholder alignment
- Influence decision-making through data-driven storytelling and clear communication
Requirements:
- Advanced hands-on experience with Salesforce Data Cloud (D360), including customer data models, identity resolution, segmentation, and audience creation
- Proven experience troubleshooting and investigating data quality issues at scale
- Strong experience with Salesforce Marketing Cloud (SFMC)
- Advanced proficiency in Adobe Analytics
- Advanced proficiency in Tableau, including dashboard creation and data visualization best practices
- Strong SQL skills and experience working with large-scale customer datasets
- Experience working with data warehouses such as Snowflake
- Exceptional stakeholder management skills, communicating effectively with technical and non-technical audiences
- Ability to challenge assumptions, raise data quality concerns, and influence business decisions through data-backed recommendations
- Legal right to work in the country where the role is based
- English proficiency level required (application form asks applicants to select their level)
Benefits:
- Equal opportunity employer
- Continuous learning and innovation
- Inclusive environment
- Ethical AI standards
- Collaboration across continents and cultures
- Opportunity to work on real-world AI-driven projects across key industries
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