Senior CRM Manager
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Job Description
Senior CRM Manager optimizing HubSpot adoption, automation, and reporting for SOFTSWISS’s iGaming business. Improving cross-functional efficiency and data-driven growth across delivery, sales, marketing, and operations.
Responsibilities:
- Manage and optimize CRM system usage across multiple teams to improve adoption and efficiency
- Analyze CRM data to generate actionable insights supporting business growth and cross-selling opportunities
- Build and improve CRM workflows and automation to streamline operations
- Develop internal reporting capabilities and reduce reliance on external tools
- Identify and implement process improvements to enhance CRM performance and usability
- Support and guide different CRM streams as the main point of contact for users
- Optimize CRM usage across product teams, marketing, pre-sales, sales, and operations
- Develop reporting and data insights to support performance improvements and strategic initiatives
Requirements:
- Analytical mindset and ability to translate insights into actions
- Experience reviewing and improving business processes
- 2+ years of hands-on HubSpot experience, including setup, automations, user support, and system usage optimization
- Technical knowledge of pipelines, objects, data health, and configurations
- Experience creating reports and dashboards
- SQL knowledge
- Nice to have: CRM systems development experience in HubSpot
- Nice to have: Pipedrive work experience
- Nice to have: experience working in a CRM vendor company
- Nice to have: people management experience
- Nice to have: experience in the iGaming industry
Benefits:
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
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