Senior Customer Marketing Specialist
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Job Description
Senior Customer Marketing Specialist focused on customer engagement and communications at ServiceTitan. Collaborating with teams to implement data-driven marketing strategies.
Responsibilities:
- Develop and execute customer marketing strategies that enhance engagement, retention, and product adoption.
- Create and manage customer communication campaigns across multiple channels, including email, in-app messaging, customer newsletters, and social media.
- Monitor and analyze customer engagement data.
- Collaborate with cross-functional teams, including Product, Content, Customer Success, and Sales.
- Lead the development of educational content and engagement programs.
- Support the Customer Marketing team in defining and maintaining clean, scalable customer data infrastructure.
- Partner with Product and Engineering teams to support accurate data pathways for real-time customer communication.
- Draft and deliver clear, actionable messaging for technical updates and service information.
- Stay up to date on industry trends and best practices.
Requirements:
- 5+ years of experience in customer marketing, communications, or customer engagement.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Strong project management skills.
- Proven experience working with marketing automation platforms and CRM systems (e.g., HubSpot, Marketo, Salesforce).
- Ability to analyze customer engagement data.
- Excellent writing and content development skills.
- Familiarity with data segmentation, database management, and supporting data-driven marketing strategies.
- B2B SaaS experience preferred.
Benefits:
- Flexible time off with ample learning and development opportunities to continue growing your career.
- Company-paid medical, dental, and vision for you and your dependents.
- RSP match, and an employee assistance program.
- Parental leave and support, up to $20k in adoption reimbursement.
- On demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.
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