Senior Demand Generation – Campaign Strategy Manager
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Job Description
Senior demand generation manager driving full-funnel campaigns for Agility Robotics’ commercially deployed humanoid robots. Optimizing paid media, SEO/AEO/GEO, ABM, conversion rates, and sales pipeline.
Responsibilities:
- Support planning, building, implementing, and measuring integrated, multi-channel demand generation programs across web, organic/paid social, email, search, paid media, and webinars/events
- Develop industry- and persona-based demand generation strategies
- Launch paid media across social, search, display, and programmatic channels
- Manage budget allocation and partner with agencies on targeting, bidding, and creative testing
- Assist in building account-based marketing programs using buying signals
- Design multi-touch campaigns for complex buying committees and collaborate with sales on account selection
- Maintain an integrated campaign calendar aligned to pipeline and revenue targets, company launches, and seasonal/industry moments
- Deliver KPIs including pipeline generation targets, MQL-to-SQL conversion rates, and paid media ROI
- Design and analyze A/B and multivariate tests across email, landing pages, ads, and forms
- Evaluate AEO and GEO practices alongside traditional SEO and track buyer research behavior across AI platforms
- Collaborate with Brand, Content, Product Marketing, and Events on full-funnel assets
- Direct and brief agencies on traffic drivers and campaign assets
- Inform the content roadmap using campaign and channel performance data
- Tailor messaging by persona, segment, and funnel stage
- Bridge demand generation and sales to support pipeline goals and GTM priorities
- Translate campaigns into sales assets, talk tracks, and follow-up email sequences
- Run regular syncs with sales leadership to review lead quality, campaign feedback, and pipeline impact
Requirements:
- 7+ years of experience in demand generation, campaign marketing, or performance marketing
- Experience managing paid media budgets, multi-channel programs, and ABM/enterprise initiatives
- Bachelor's degree in Marketing, Business, or a related field
- Proven track record planning and executing integrated campaigns across web, email, social, paid, programmatic, and webinars/events
- Hands-on experience managing paid channels and agencies, including briefings, budget allocation, and performance accountability
- Proficiency with marketing automation and CRM platforms such as HubSpot and Salesforce
- Experience with ABM platforms such as 6sense and Demandbase
- Experience partnering with sales and/or sales enablement teams
- Experience briefing and collaborating with content/product marketing teams on funnel-stage content strategy
- Ability to design, execute, and analyze A/B tests
- Strong analytical skills for tracking KPIs and deriving actionable insights
- Working knowledge of SEO fundamentals and familiarity with AEO/GEO practices
- Strong project management, organizational, and communication skills
- Current authorization to work in the United States
Benefits:
- 401(k) Plan with a 6% company match
- Company stock options
- 100% company-paid medical, dental, vision, and short/long-term disability insurance for employees
- Benefits eligibility on the first day of employment
- Employee Assistance Program (EAP)
- Flexible, unlimited PTO and 12 company holidays, including a winter shutdown, for exempt employees
- 10 vacation days, paid sick leave, and 12 company holidays, including a winter shutdown, annually, for non-exempt employees
- Catered lunches four times a week and healthy snacks and refreshments at Salem and Pittsburgh locations
- Generous paid parental leave programs
- Flexible work arrangements
- Professional development and tuition reimbursement programs
- Relocation assistance for eligible roles
- Annual discretionary bonus for eligible roles
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