Senior Demand Generation Manager – B2C Growth
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Job Description
Senior Demand Generation Manager leading B2C growth initiatives across multiple channels at Sketchy. Focused on messaging, paid acquisition, and community engagement to drive clinical education access.
Responsibilities:
- Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
- Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential.
- Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
- Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions.
- Develop differentiated positioning for med, NP, and PA students.
- Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.
- Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts.
- Identify and address drop-off points across the acquisition funnel.
- Execute student-facing events and conference activations.
- Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
- Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels.
- Partner with product and content teams to align messaging and share user insights.
- Manage vendors and agency relationships; communicate results clearly across teams.
Requirements:
- 5–8 years of marketing experience with a heavy focus on demand generation or performance marketing.
- Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
- Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture.
- Experience with lifecycle/email marketing and marketing automation.
- Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
- Strong product intuition and experience partnering closely with product teams.
- Ability to develop segment-specific messaging that converts.
- Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics.
- Excellent writing and communication skills across performance formats (ads, emails, landing pages).
- Self-starter mentality with strong ownership and comfort building programs and processes from scratch.
- Thrives in ambiguity and a fast-moving startup environment.
Benefits:
- Remote First - Make a difference from wherever you want to work.
- Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
- 100% Individual Health Coverage - We got you covered!
- Equity - From day one, you’ll have a stake in our future growth.
- 401(k) - We support your financial future with up to 5% matching.
- Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
- Annual Work Anniversary Stipend
- Monthly Wifi & Phone Reimbursement
- Short Term & Long Term Disability
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