Senior Demand Generation Manager
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Job Description
Senior Demand Generation Manager scaling demand for DataGrail’s agentic data privacy platform. Owning paid media, events, HubSpot architecture, and pipeline attribution.
Responsibilities:
- Translate GTM priorities, ICP definitions, and quarterly pipeline targets into integrated paid, event, and email campaigns
- Build and ship campaigns directly
- Own paid media across Google Ads, LinkedIn Campaign Manager, and YouTube, partnering with the agency
- Drive the event calendar, including trade shows, webinars, and executive roundtables
- Own a quarterly qualified-pipeline number and defend coverage, quality, and conversion with sales leadership
- Architect and manage HubSpot workflows, lifecycle stages, lead scoring, campaign objects, and Salesforce sync
- Build and defend metrics including CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution
- Collaborate with Sales, Product Marketing, RevOps, agencies, venues, and sponsors
- Audit paid channels, events, HubSpot, and reporting; identify inefficiencies and deliver improvements
- Build nurture and re-engagement tracks and upgrade weekly pipeline dashboards
- Make budget and channel decisions and identify future tooling, headcount, or agency needs
Requirements:
- Hands-on HubSpot ownership, including personally architecting and administering an instance
- Experience with HubSpot workflows, lifecycle stages, lead scoring, campaign objects, and Salesforce sync
- Hands-on experience building, optimizing, and pacing campaigns in Google Ads and LinkedIn Campaign Manager
- Salesforce fluency, including navigating objects, fields, and reports
- B2B SaaS demand generation experience, ideally within a considered, multi-stakeholder sales cycle
- Experience owning event strategy and execution, including trade shows, webinars, and executive-level programs
- Ability to own a function end to end while balancing strategy with hands-on execution in an individual contributor role
- Strong written and verbal communication skills
- Bonus: experience in privacy, data governance, security, compliance, or another regulated technical software category
- Bonus: Marketo or Pardot experience alongside HubSpot
- Bonus: familiarity with account-based marketing or intent-data tools
- Bonus: comfort using AI for campaign QA, data hygiene, or reporting synthesis
- Bonus: experience as the first or founding owner of a demand generation or marketing operations function
Benefits:
- Equity eligibility for all full-time regular employees
- Health insurance
- Dental insurance
- Vision insurance
- Remote-first working environment
- 401(k) savings plan
- Parental leave
- Wellness benefits
- Flexible time off
- Paid holidays
- Work from home stipend
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