Senior Demand Generation Manager
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Job Description
Senior Demand Generation Manager growing demand and sourced pipeline for Builder Prime’s all-in-one contractor business-management software. Managing paid channels, ABX targeting, sales handoffs, and AI-powered marketing workflows.
Responsibilities:
- Manage the demand generation plan and contribute to sourced pipeline
- Recommend channel mix and budget allocation
- Run day-to-day demand generation activities, measured by pipeline, CPL, cost per MQL, channels launched and optimized, and campaign throughput
- Diversify demand beyond paid search into LinkedIn, paid social, TikTok, retargeting, bumper video, Gartner, and G2
- Optimize channels for efficiency and pipeline contribution
- Brief and manage paid media agency campaigns and performance
- Own and improve lead-to-sale flow and sales handoff across SMB, mid-market, and enterprise audiences and product interests
- Partner with SDR and sales teams on follow-up cadence and service-level agreements
- Align demand generation, operations, and sales
- Support and grow account-based marketing against target accounts
- Contribute to targeting logic and account selection
- Shift lead mix toward ideal-customer-profile accounts and away from poor-fit leads
- Build and own AI-assisted demand-generation workflows within 90 days
- Score target accounts against the ICP, enrich list data, mine sales calls for purchase triggers, and create reporting beyond existing dashboards
- Report to the SVP of Marketing
Requirements:
- 5+ years of experience in demand generation or growth marketing, preferably at a high-growth B2B SaaS company
- Track record of owning a pipeline or MQL/SAL/SQL number and hitting it
- Hands-on experience planning and managing paid media channels and directing agencies or vendors against a budget
- Experience with account-based marketing or ABX, including defining target accounts and coordinating with sales
- Strong command of marketing funnel and pipeline metrics and attribution
- Ability to build and interpret demand and growth channel dashboards and reporting
- Familiarity with CRM and marketing automation platforms such as HubSpot, including lead routing, scoring, and flow to sales
- Excellent communication and relationship-building skills
- Strong organizational skills, attention to detail, prioritization, and ability to manage multiple deadlines
- Ability to thrive in a fast-paced, rapidly changing environment
- Proficiency with Google Suite, Slack, and CRM software
- Self-starter able to manage multiple projects and stakeholders with minimal support
- Willingness and ability to travel occasionally for company events, trade shows, and team offsites
- Built and run at least one AI workflow connected to a real system
- Ability to describe a specific AI error and resulting change
- Daily use of AI in work tools and ability to explain changes over the last six months
- Must presently reside in the US
- Must be authorized to work in the US without visa sponsorship
Benefits:
- 95% of medical, dental, and vision premiums covered for employees; 50% for dependents
- 401k with up to 4% company match, immediately vested
- 20 PTO days
- 48 hours sick time
- 9 paid holidays
- Paid volunteer day
- Annual all-expenses-paid international company retreat
- Company-paid $50,000 life insurance, AD&D, and short-term disability
- Optional accident, hospital, critical illness, and additional life insurance
- $300 annual professional development stipend
- Five-year sabbatical with 2 extra weeks PTO and $1,000 travel bonus
- 10 weeks paid parental leave for birthing parents
- 4 weeks paid parental leave for non-birthing parents
- Company-provided laptop and required equipment
- Opportunities for promotion and career growth
- Flexible work arrangements
- Freedom to experiment and test new ideas
- Bonusly recognition platform, Coffee Chat Slack app, and virtual/in-person events
- Additional variable compensation element
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