Senior Director, End User Business Development – Commercial Markets
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Job Description
Senior Director overseeing business development for commercial markets in a high-tech software company. Leading teams in technology, financial services, real estate, retail, and logistics sectors.
Responsibilities:
- Defining and executing the end-to-end commercial markets strategy across assigned verticals.
- Leading, coaching, and developing a large, high-performing team aligned to commercial end-user markets.
- Driving pipeline development, revenue growth, and enterprise-level sales execution.
- Partnering cross-functionally to deliver scalable PACS, Mercury-based, and mobile-enabled access solutions.
- Owning and execute the overall commercial markets strategy across Technology, Financial Services, Commercial Real Estate, Retail, and Logistics.
- Defining vertical priorities, segmentation, and go-to-market focus aligned with HID PACS and Mercury platforms.
- Serving as the senior internal advocate for Commercial Markets, providing insight into customer needs, buying behaviors, and competitive dynamics.
- Ensuring HID solutions scale across enterprise, multi-site, and global commercial deployments.
- Leading, coaching, and developing 12+ direct and indirect reports, including Directors, Senior Business Development Managers, and Business Development Managers.
- Establishing clear performance expectations, KPIs, and development plans to drive accountability and engagement.
- Partnering with Sales leadership and HR on hiring, onboarding, talent development, and succession planning.
- Fostering a collaborative, inclusive, and performance-driven culture aligned to enterprise selling motions.
- Driving demand generation, pipeline growth, deal progression, and revenue performance across commercial verticals.
- Leading commercial strategy for mobile engagement adoption, positioning mobile credentials and digital identity alongside traditional PACS and Mercury systems.
- Ensuring value-based messaging connects security, operational efficiency, scalability, and user experience.
- Providing executive-level support on complex enterprise opportunities when required.
- Collaborating with Marketing to develop vertical-specific messaging, thought leadership, and demand generation programs.
- Partnering with Product and Technology teams to influence roadmap priorities for large-scale commercial deployments.
- Building and strengthening relationships with consultants, systems integrators, and strategic technology partners.
- Representing HID at industry events, customer briefings, and partner engagements.
Requirements:
- Bachelor’s degree required.
- 10+ years of experience in physical security, access control, or enterprise security solutions.
- 5+ years of people management experience.
- Proven ability to lead and scale large, high-performing teams (12+ employees).
- Strong understanding of enterprise PACS environments, including traditional access control and Mercury-based architectures.
- Experience driving complex, multi-stakeholder sales cycles with long lead times.
- Ability to develop and execute go-to-market strategies across diverse commercial verticals.
- Executive-level communication and presentation skills.
- Willingness to travel across North America.
- MBA or advanced degree is preferred.
- Experience influencing product roadmaps and technology strategy in partnership with engineering teams is preferred.
- Familiarity with mobile credentials, digital identity, or mobile-enabled access strategies is preferred.
- Experience working with enterprise customers, global deployments, and matrixed organizations is preferred.
Benefits:
- Competitive salary and rewards package
- Competitive benefits and annual leave offering, allowing for work-life balance
- A vibrant, welcoming & inclusive culture
- Extensive career development opportunities and resources to maximize your potential
- To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds
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