Senior Director of Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Director leading product marketing, CRM, and go-to-market strategy for Facet’s human-plus-tech financial advice platform. Driving member engagement, retention, launches, and team development.
Responsibilities:
- Oversee Facet’s product marketing and go-to-market efforts
- Oversee all member marketing initiatives, including CRM
- Develop comprehensive product marketing strategies aligned with company objectives
- Identify market opportunities, target audiences, and key differentiators to scale awareness and adoption
- Lead development and adoption of go-to-market practices and tools across the organization
- Partner with Product to prioritize and execute plans for product and feature launches and enhancements
- Collaborate with cross-functional teams to ensure alignment and timely execution
- Create differentiated messaging frameworks that resonate with core audiences and articulate Facet’s industry differentiation
- Own the member experience from onboarding through the full lifecycle
- Lead data-centric initiatives that drive member value, delight, retention, and cross-sell opportunities
- Manage and develop a high-performing team
- Work closely with leaders and partners across Product, Design, Planning, MX, Finance, Sales, and Analytics
Requirements:
- 10+ years of experience in marketing, specifically CRM and/or client experience
- Email expertise and ability to drive high-performing prospect programs leading to conversion
- Experience managing and developing people
- Proven ability to manage cross-functional initiatives and teams from campaign conception through analysis and optimization
- Quantitative marketing expertise, including measuring the effectiveness of content and social work
- Entrepreneurial mindset and willingness to build in ambiguous, high-opportunity environments
- Ability to ideate innovative campaigns while maintaining tactical and granular execution
- Deep knowledge of sales technologies and capabilities
- Strong desire and ability to partner cross-functionally with Finance, Sales, Product, and Analytics
- Superb communication, organizational, and client service skills
- Excellent computer skills and ability to learn in-house software and tools
- Ability to provide constructive feedback
- Ability to work independently and as part of a team, balance multiple responsibilities, and demonstrate exceptional time and calendar management
- Innovative problem-solving approach
Benefits:
- Bonus
- Equity in a rapidly growing company
- Remote-first culture—work from anywhere in the U.S.
- Flexible Paid Time Off (PTO)
- Medical, dental, and vision benefits
- 401(k) match
- Disability benefits
- Paid parental leave
- Wellness reimbursement
- Education reimbursement programs
- Annual reimbursement allocation for certifications and ongoing education
Similar Jobs
Head of Marketing – YieldMax ETFs
Head of Marketing growing YieldMax ETFs for retail and self-directed investors. Leading brand strategy, digital campaigns, partnerships, content, and compliant investor engagement.
Director of Marketing – Business Development
Marketing and business development leader driving Materion’s semiconductor materials growth. Shaping market strategy, partnerships, and new product development.
Chief Marketing Officer – Training Program
Chief Marketing Officer training covering agile leadership, SEO, content marketing, social media, and Google Ads. VelpTEC provides digital career development and job-placement support.
Head of Marketing – U.S., Contractor
Head of Marketing launching BotCity Sentinel’s U.S. demand engine for AI-generated code governance. Building pipeline, press authority, positioning, and HubSpot reporting as a fractional contractor.
Senior Director of Marketing
Senior Director of Marketing growing Pre-Born!’s pro-life nonprofit donor and brand presence. Leading data-driven campaigns, social media, SEO, partnerships, and videography projects.
Director of Marketing, Molecular Diagnostics
Global marketing director scaling molecular diagnostic solutions across Women’s Health and Infectious Disease. Leading commercialization, demand generation, and global marketing teams at Waters, a life sciences technology company.
Director of Marketing
Director of Marketing leading brand, campaigns, and communications for Detroit Defense, a U.S. Government systems integrator. Supporting defense modernization, business development, and talent growth.
Head of Marketing
Head of Marketing building Feldera’s demand generation and go-to-market function. Connecting its real-time data platform with technical buyers and measurable enterprise growth.
Senior Marketing Executive
Senior Marketing Executive promoting Tahaluf’s CPHI Middle East and BIO Middle East events. Driving attendance, exhibitor ROI, digital campaigns, partnerships, and event marketing performance.
Director, Marketing
Marketing director leading Hyland’s global go-to-market strategy for B2B software. Managing marketing teams, budgets, cross-functional leadership, and strategic business planning.
Director – Marketing – APAC
Senior APAC marketing leader driving Dairy Queen franchise growth, brand strategy, digital programs, and product innovation. Guiding franchisees, agencies, research, launches, and market performance across Asia.
Director – Sr. Marketing Director
Marketing director leading Cortiva portfolio strategy for Evergen, a regenerative medicine CDMO. Driving surgeon insights, commercialization, innovation, and cross-functional growth in reconstructive surgery.
Director of Marketing
Director of Marketing leading campaigns, brand strategy, and growth initiatives for Bristol Hospice, a nationwide hospice-care provider. Managing content, vendors, market launches, and cross-functional marketing teams.
Senior Director, Marketing and Strategic Communications
Senior communications leader advancing Pacific Institute campaigns for global water sustainability. Building audiences, executive visibility, partnerships, and funding through integrated marketing and outreach.
Growth Marketing Director
Growth Marketing Director scaling Hatch’s AI lead-management platform demand engine. Driving pipeline through paid acquisition, lifecycle marketing, partnerships, CRO, SEO, and experimentation.
Head of Marketing
Head of Marketing leading global marketing for Collabora Productivity, an enterprise online document collaboration company. Driving positioning, go-to-market strategy, partner marketing, launches and brand growth across international markets.
Creative Director, Marketing
Creative Director leading marketing design for an eco-friendly household essentials company in Australia. Guiding brand campaigns, growth creative, packaging, social, lifecycle and promotional work.
Freelance Operational Marketing Director
Directeur marketing opérationnel pilotant l’acquisition payante et le growth pour une entreprise de formation et de leadership. Optimisation des funnels, management media buying et diversification vers SaaS, e-commerce et BtoB.
Co-Founder, CMO
HealthTech co-founder/CMO building and scaling a startup with EWOR GmbH. Receiving founder coaching, hiring support, and funding assistance toward €100M+ revenue.
Co-Founder, CMO
HealthTech entrepreneurs owning and scaling startups with EWOR, a venture-building platform led by serial unicorn founders. Receiving coaching, hiring support, funding guidance, and go-to-market assistance to reach product-market fit and €100M+ revenues.