Senior Director, Paid Media
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Job Description
Senior Director leading Point Success Media’s AI-driven paid media division for franchise and mid-market brands. Owning go-to-market strategy, P&L, service expansion, profitability, and executive client relationships.
Responsibilities:
- Own the go-to-market strategy for Point Success Media and launch new high-growth service offerings
- Define packaging, positioning, and pricing for technical and media services
- Partner with sales and marketing leadership to drive adoption of new offerings
- Monitor media platforms, buyer behavior, and competitive dynamics to shape strategic direction
- Act as a strategic voice for the division internally and externally
- Own the division's P&L, revenue growth, margin performance, and profitability
- Design staffing models, team structures, and capacity planning for profitable utilization
- Champion AI to improve delivery workflows, internal processes, speed, quality, and cost
- Implement operational improvements that increase efficiency and scalability
- Monitor business benchmarks and collaborate on forecasting, budgeting, and long-term planning
- Lead, manage, and develop senior leaders and managers
- Build culture, growth paths, and a leadership pipeline
- Recruit and develop senior-level talent
- Serve as executive point of contact for top-tier clients
- Handle executive escalations, renewals, expansion conversations, and strategic sales opportunities
- Delegate day-to-day client management and campaign oversight to the leadership team
Requirements:
- 12+ years of progressive experience in a media or marketing agency environment, with significant time in senior management or general-management roles
- Track record running or scaling a services business line or P&L within an agency, including responsibility for revenue, margin, and profitability
- Experience developing and launching new service offerings and go-to-market strategies within a services or agency business
- Strong grasp of staffing economics, including structuring, sizing, and utilizing teams profitably
- Demonstrated experience using AI tools and technologies to drive efficiency, quality, or competitive advantage within a services organization
- Strong understanding of the media landscape and its trajectory, translating shifts into business and organizational strategy
- Experience managing and developing senior leaders and managers
- Executive-level presence with senior client stakeholders, sales leadership, and company leadership
- Strong business and financial acumen, including budgeting, forecasting, margin analysis, and operational metrics
- Organizational agility in structured and ambiguous environments
- Working knowledge of the paid media landscape, including channels, platforms, and buyer's journey
- Experience working remotely in a similar senior role, reporting to executive leadership, preferred
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