Senior Director, Paid Social B2B
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Job Description
Senior Director leading enterprise B2B paid social strategy at Wpromote, a digital marketing agency. Driving full-funnel demand generation, pipeline growth, platform innovation, and team development.
Responsibilities:
- Serve as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap
- Translate complex buyer journeys into actionable, data-informed campaign strategies
- Lead and develop the team responsible for paid social activation and account management
- Guide multi-stage funnel strategies, including content amplification, gated asset promotion, event campaigns, ABM programs, and retargeting
- Partner with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs
- Drive platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments
- Evaluate intent-based targeting, CRM list matching, and firmographic segmentation opportunities
- Connect paid social performance to pipeline and revenue metrics via Salesforce, HubSpot, Marketo, or Pardot integrations
- Mentor and upskill the team on B2B best practices, audience strategy, creative sequencing, messaging frameworks, and performance analysis
- Refine onboarding and training processes for new hires
- Collaborate with business development on B2B pitch strategy, POV creation, and competitive analysis
- Report on retention, growth, new business, and cross-sell metrics to senior leadership
- Represent the agency in webinars, industry events, and internal enablement sessions as a B2B social thought leader
Requirements:
- 8+ years of experience in paid social media advertising, with significant focus on B2B or lead generation campaigns targeting enterprise or SaaS decision-makers
- Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes (pipeline, MQLs, SQLs, CAC efficiency)
- 2+ years of leadership experience managing and mentoring social or media professionals
- Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms, including audience segmentation, lookalike modeling, and account-based strategies
- Experience with B2B data and analytics ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar)
- Strong command of creative strategy and testing frameworks tailored to professional audiences and complex buying committees
- Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for social optimization and reporting
- Excellent written and verbal communication skills with the ability to translate platform insights into C-suite business language
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- This position may be performed remotely in most states within the US, with some exclusions
- This position is not eligible for immigration sponsorship
Benefits:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits
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