Senior Events Marketing Manager
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Job Description
Senior Events Marketing Manager leading ZoomInfo’s large-scale trade shows, conferences, and brand events. Driving pipeline growth for ZoomInfo’s AI-powered go-to-market intelligence platform.
Responsibilities:
- Drive the strategy, planning, and end-to-end execution of ZoomInfo's largest trade show and conference presences, including event objectives, audience strategy, booth design, messaging, floor plans, hospitality, vendor management, budget tracking, and post-event measurement
- Lead the strategy and execution of ZoomInfo's brand series events and proprietary gatherings, developing themes, programming, and attendee experiences
- Serve as the corporate events partner to field marketing teams and coordinate pre-event, onsite, and post-event plans
- Provide field teams with tools, assets, and guidance needed to activate effectively
- Own the strategy, organization, and ongoing management of event assets, displays, and booth materials
- Manage the swag store, including product selection, inventory planning, fulfillment, vendor relationships, and budget tracking
- Manage multiple complex workstreams with clear project plans, timelines, and stakeholder communications
- Monitor and analyze event performance, including attendance, meeting volume, target-account participation, lead quality, pipeline contribution, and ROMI
- Use attendee feedback and performance data to optimize future event strategy
Requirements:
- 4–8 years of B2B marketing, corporate events, experiential marketing, or field marketing experience, with significant experience leading large-scale trade shows, conferences, and proprietary events for a high-tech or SaaS company
- Demonstrated experience managing large trade show booths, sponsorships, brand event series, and executive engagement programs
- Experience planning and running multi-city or regional event programs
- Proven ability to partner effectively with field marketing and sales teams to align event programs to business priorities and account strategies
- Strong project management skills with a proven track record of managing multiple complex events, budgets, vendors, and cross-functional stakeholders simultaneously
- Experience managing event assets, branded merchandise, inventory, fulfillment, or a corporate swag program
- Strong budget management, vendor negotiation, and operational planning skills with a keen eye for quality and brand consistency
- Analytical mindset with experience measuring event performance and connecting experiential programs to pipeline, revenue, and business outcomes
- Experience using MarTech such as Marketo, Outreach, Salesforce, Splashthat, Reachdesk
- Experience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platforms
- Ability to travel up to 30% of the time, including travel to major trade shows, conferences, and corporate events
Benefits:
- Comprehensive benefits
- Holistic mind, body and lifestyle programs designed for overall well-being
- Additional compensation such as bonus, commission, equity and other benefits may also apply
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