Senior Events – Trade Association Marketing Manager
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Job Description
Senior Events & Trade Association Marketing Manager with end-to-end event ownership at ServiceTrade. Planning and executing events for the commercial trades industry to drive growth and productivity.
Responsibilities:
- Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations
- Develop event-level strategies aligned to pipeline, brand, and customer engagement goals
- Define clear KPIs and success metrics for each event and proactively optimize toward them
- Evaluate performance and make data-driven recommendations to improve portfolio impact
- Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment
- Own individual event budgets from forecasting through reconciliation
- Track and manage expenses with precision and transparency
- Negotiate vendor and partner contracts to maximize value and control costs
- Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce
- Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing
- Oversee registration processes, attendee communications, travel coordination, and speaker logistics
- Coordinate production and distribution of collateral, giveaways, and promotional materials
- Maintain detailed project timelines, execution checklists, and contingency plans
- Anticipate risks and proactively resolve issues before they impact event performance
- Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation
- Build and manage relationships with industry associations, event organizers, and strategic partners
- Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation
- Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities
- Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements
- Evaluate association and partner event investments for strategic value, audience alignment, and long-term impact
- Develop repeatable processes for identifying, prioritizing, and nurturing high-impact association and partner relationships
- Ensure brand consistency and operational excellence across all association and partner-facing activations
- Partner closely with sales to develop pre-event, on-site, and post-event engagement strategies
- Coordinate lead capture processes and ensure accurate, timely entry into Salesforce
- Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement
- Collaborate on post-event follow-up programs to accelerate pipeline conversion
- Build and maintain detailed event plans, production schedules, and inventory tracking systems
- Maintain accurate inventory of trade show assets and marketing materials
- Document processes and continuously improve workflows to increase efficiency and scalability
- Manage multiple complex projects simultaneously without sacrificing execution quality
- Uphold an exceptionally high standard of organization, accuracy, and follow-through
Requirements:
- 5+ years of experience managing B2B trade shows, conferences, association marketing programs, and/or partner events independently
- Proven ability to own events end-to-end with minimal oversight
- Demonstrated experience managing budgets and vendor negotiations
- Strong expertise in event logistics, freight coordination, and on-site execution
- Proficiency in Salesforce for lead tracking and ROI reporting
- Working knowledge and proven experience with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace
- Experience working with event vendors such as Freeman
- Exceptional organizational skills and attention to detail
- Ability to manage multiple complex projects simultaneously without sacrificing quality
- Strong communication and cross-functional collaboration skills
- Comfortable traveling and leading on-site event execution, with approximately 15–20% travel expected
Benefits:
- Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
- Dental and Vision through Unum
- Flexible Spending Account and Dependant Care Account
- Company-paid Life insurance, STD and LTD
- Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
- 401(k) with up to 3% employer match and NO vesting period
- Flexible PTO policy
- 10 company holidays
- Parental Leave
- Paid Time Off for Volunteering
- Employee Reimbursement Program to use for well-being, technology and/or professional development
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