Senior Field Marketing and Events Manager
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Job Description
Senior Field Marketing and Events Manager driving event-led demand engine at Lime for Business. Overseeing high-impact marketing strategies and collaborative programs across various stakeholders.
Responsibilities:
- Build and own the field marketing strategy for Lime for Business across priority markets, with a clear focus on awareness, meetings, qualified leads, pipeline creation, and customer expansion.
- Plan and execute high-impact in-person and hybrid programs, including trade shows, hosted events, roundtables, speaking opportunities, launches, customer showcases, and employer partner activations.
- Create a repeatable event-led lead generation motion that connects pre-event targeting, on-site engagement, and post-event follow-up to measurable pipeline outcomes.
- Partner closely with Sales to identify target accounts, priority verticals, and “right to win” moments where events and field programs can unlock new opportunities.
- Build programs that resonate with the multi-stakeholder buying group, including:
- Total Rewards / Benefits leaders
- The People Team / People Ops
- Workplace, commute, and transportation leaders
- Facilities and corporate campus operators
- Sustainability / ESG stakeholders
- Procurement, Finance, and Legal
- Develop messaging, event concepts, customer stories, and talking points by persona and use case, including commute programs, business travel, campus mobility, sustainability, and employee engagement.
- Own the speaking and thought leadership pipeline: source opportunities, manage submissions, support speaker prep, and turn appearances into qualified leads and follow-up conversations.
- Build and scale employer-facing activation programs, including workplace events, onboarding fairs, mobility weeks, sustainability programming, launch moments, and “first ride academy” experiences that help employees discover and adopt Lime.
- Partner with customer and employer stakeholders to co-create special events that drive engagement, visibility, and measurable program adoption.
- Serve as the advance team for in-market activations—owning logistics, vendors, run-of-show, shipping, staffing, executive briefing documents, contingency planning, and on-site execution.
- Partner cross-functionally with Sales, Customer Success, Product, Operations, Partnerships, and Brand/Comms to ensure strong market presence, smooth execution, and a tight feedback loop into go-to-market decisions.
- Build repeatable playbooks for launches, hosted events, employer activations, speaking engagements, customer events, and field kits.
- Define success metrics and maintain operational rigor across event sourcing, lead capture, attribution, conversion, pipeline influence, and ROI.
- Maintain strong CRM and campaign hygiene so that lead handoff, follow-up, and reporting are timely, accurate, and actionable.
- Bring market intelligence back into the business—what prospects care about, what customers respond to, what competitors are saying, and where Lime should show up next.
Requirements:
- 6+ years of experience in field marketing, events marketing, demand generation, partnership marketing, or B2B go-to-market roles.
- Experience marketing transportation, travel, mobility, workplace, benefits/HR, sustainability, logistics, or other solutions sold into complex organizations.
- A track record of turning events and in-person programs into measurable business outcomes—not just attendance or brand impressions.
- Strong understanding of how benefits, transportation, workplace, facilities, HR, and sustainability leaders evaluate and buy services.
- Familiarity with the issues that matter most to employer buyers, such as commute friction, employee experience, return-to-office needs, campus mobility, sustainability goals, rollout/adoption, and budget justification.
- You’re a builder:
- Comfortable creating structure where little exists
- Energized by ambiguity
- Happy to wear multiple hats across strategy, execution, and operations
- You are highly organized and operationally sharp. You like being the advance team, thinking around corners, and making sure details don’t slip.
- You’re equally comfortable developing the strategy, writing the brief, booking the vendor, managing the run-of-show, and reviewing the pipeline report afterward.
- Strong cross-functional instincts and the judgment to work effectively with senior leaders, sales partners, customers, and external event stakeholders.
- Excellent communication skills across formats: in person, email, decks, speaker prep, and executive-facing materials.
- Passion for micromobility, sustainability, and helping organizations solve real transportation problems.
- Fluent in English; additional European languages are a plus.
- Comfortable traveling regularly and working across time zones.
- Bachelor’s degree or equivalent practical experience.
Benefits:
- Comprehensive Health & Wellness: A choice of medical, dental, and vision plans. We also provide company-paid life and disability insurance and company-funded mental health benefits.
- Financial & Retirement Planning: 401(k) plan with both pre-tax and Roth options, and access to a Health Savings Account (HSA) with a monthly company contribution.
- Family & Fertility Support: Paid parental leave for birthing and non-birthing parents, plus fertility and family-forming benefits.
- Paid Time Off: Unlimited vacation, paid leaves, and 10 company holidays.
- Unique Lime Perks: Complimentary use of Lime vehicles in participating cities, a monthly phone allowance, dedicated learning and development days, and access to perks including One Medical, Wellhub, and Headspace.
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