Senior FP&A Manager – Marketing
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Job Description
Senior FP&A Manager guiding marketing planning, funnel economics, and investment decisions. Helping n8n, an AI workflow automation company, scale PLG and SLG growth.
Responsibilities:
- Own the forward-looking financial plan for n8n’s marketing top and mid funnel across PLG and SLG motions
- Drive annual planning and regular Marketing forecasting end to end, including targets, cross-functional alignment, regional segmentation, budget ownership, and consolidation into the company plan
- Partner with Marketing budget owners across demand generation, brand, community and DevRel, product marketing, and events
- Own program spend, including agency and media contracts, event and sponsorship commitments, phasing, seasonality, and in-year reallocations
- Model demand creation, signup and MQL volume, activation, qualified opportunity, conversion, and velocity with Marketing Ops and RevOps
- Translate funnel and channel levers into demand assumptions for n8n’s integrated top-line model and quantify financial impacts and trade-offs
- Assess CAC, payback, conversion, pipeline contribution, and expected versus realized ROI using attribution, incrementality testing, and other causal methods where appropriate
- Establish a repeatable framework for material marketing investments, including hypotheses, baselines, expected returns, confidence ranges, leading indicators, scale-or-stop triggers, and post-investment reviews
- Build and defend investment cases for brand, community, content, events, and other spend not cleanly attributable to closed revenue
- Use internal evidence, external benchmarks, and post-investment learnings to guide reallocations
- Partner with Marketing Ops, RevOps, Data, and Controlling to align financial, attribution, measurement, and reporting frameworks
- Own financial metric definitions behind Marketing reporting
- Turn financial reporting and variance analysis into insights and recommendations for Marketing leadership, executives, and board-level audiences
- Work closely with Marketing leadership and counterpart FP&A Managers covering PLG and SLG bottom-of-funnel activities
Requirements:
- 7+ years of experience in FP&A or strategic finance, ideally in a fast-paced technology or B2B SaaS environment
- Experience leading complex, multi-entity, multi-stakeholder annual planning, budgeting, and forecasting processes end to end
- Deep demand-side finance partnering experience in either a self-serve/PLG funnel or enterprise/SLG demand-generation motion, plus strong working understanding of the other
- Fluency in CAC and CAC payback by channel and motion, blended versus paid CAC, CLV/CAC, pipeline attribution, funnel conversion, and velocity
- Experience building and defending investment cases for brand, community, content, or similar unattributable spend
- Experience owning program spend, including commitments, phasing, seasonality, agency costs, vendor economics, and reallocations
- Ability to build sophisticated, integrated financial models robust to changing assumptions, scenarios, and operating inputs
- Ability to translate complex analysis into clear recommendations and present to Marketing leadership, executives, and board audiences when needed
- AI- and automation-first mindset, including use of platforms such as n8n
- Company language is English
- For countries other than Germany, existing right to work is required; Germany visa sponsorship may be available
- Nice to have: experience across both PLG and SLG motions
- Nice to have: community-led, open-source, or developer-focused product-company experience
- Nice to have: incrementality testing, holdout design, or marketing mix modeling
- Nice to have: HubSpot or Marketo, GA4, attribution platforms, and Salesforce
- Nice to have: Pigment or similar planning platforms
- Nice to have: SQL and Looker, Metabase, or Hex
- Nice to have: workflow automation, developer tools, or infrastructure SaaS experience
Benefits:
- Equity ownership in n8n
- Europe: 30 days of vacation, plus public holidays wherever you are
- US: 20 vacation days, 8 sick days, plus public holidays wherever you are
- Europe: benefits according to local country norms
- US: multiple low-premium, low-deductible medical plans, including a no-cost premium HDHP with pre-seeded HSA, plus dental and vision coverage
- Europe: pension contributions according to local country norms
- US: 401(k) retirement plan with 4% employer match
- US: company-paid short-term and long-term disability insurance, plus life insurance
- €1K (or equivalent) per year for courses, books, events, or coaching
- Regular hackathons
- Remote-first work across Europe, with regular off-sites for team bonding
- $100 per month to support open-source projects
- Transparency around work and company performance
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