Senior Gamification Manager
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Job Description
Senior Gamification Manager owning gamification strategy for an international online gaming company offering sports betting and casino services. Driving engagement, retention, and player lifetime value across Latin American markets.
Responsibilities:
- Own the gamification strategy end-to-end, designing, launching, and continuously optimizing mechanics to drive player engagement, retention, and lifetime value
- Analyze player behavior and performance metrics to identify growth opportunities and translate them into actionable initiatives
- Build and manage gamification campaigns, tournaments, missions, challenges, and loyalty programs across multiple brands and markets
- Define A/B testing frameworks and segmentation logic to validate mechanics and maximize impact
- Lead cross-functional collaboration with CRM, Product, BI, and Marketing teams to deliver cohesive player experiences
- Monitor market trends and competitor activity to introduce innovative gamification solutions
- Mentor junior team members and share best practices across the gamification function
- Prepare reports, insights, and strategic recommendations based on campaign performance and player behavior
Requirements:
- 2+ years of experience in Gamification, CRM, Product Marketing, or Retention within iGaming, including a track record of owning gamification initiatives end-to-end
- Strong analytical skills with hands-on experience in KPIs, player segmentation, retention metrics, and A/B testing
- Proven experience designing and managing gamification tools, campaigns, and engagement mechanics at scale
- Ability to lead projects and align cross-functional teams in a fast-paced environment
- Upper-Intermediate level of English or higher
- Creative and data-driven mindset
- Strong communication and stakeholder management skills
- Proactive, result-oriented, and detail-focused approach
- Ability to generate and implement new ideas independently
- Adaptability and willingness to work in a dynamic environment
Benefits:
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
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