Senior Growth Campaign Manager
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Job Description
Senior Growth Campaign Manager executing integrated growth campaigns for Hexion. Leading demand generation initiatives and managing industry conferences to generate measurable impact.
Responsibilities:
- Translate growth strategy into integrated campaigns across LinkedIn, email, events, landing pages, webinars, and CRM
- Own campaign planning, execution, performance tracking, and pipeline attribution
- Contribute to overall Hexion growth strategy by identifying new customer acquisition channels and optimization
- Build segmented nurture campaigns and automated workflows to drive engagement and conversion
- Work with Marketing Excellence team to execute conferences and tradeshows
- Develop and manage LinkedIn and paid media ad campaigns in partnership with external agency
- Build and optimize campaign landing pages in collaboration with Content Strategist
- Partner with design and social media manager for organic LinkedIn content
Requirements:
- 5+ years of growth marketing experience
- Proven track record running integrated, multi-channel demand generation campaigns
- Experience with using AI tools and building custom agents
- Strong experience managing industry conferences and trade shows
- Hands-on experience with: LinkedIn Campaign Manager, Email marketing and automation platforms, Microsoft Dynamics, Hubspot, Salesforce, Webflow, Storyblok, Wordpress
- Demonstrated ability to build and optimize high-converting landing pages
- Strong understanding of B2B sales cycles, pipeline metrics, and revenue attribution
- Excellent project management and execution skills
- Strong written and messaging capabilities for technical B2B audiences
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible working arrangements
- Professional development
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