Senior Lifecycle Marketing Manager – Partnerships
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Job Description
Senior Lifecycle Marketing Manager growing onX’s outdoor navigation app through partner-sourced user lifecycle campaigns. Building activation, engagement, and conversion programs across Ford, Toyota, and future partners.
Responsibilities:
- Own the lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion
- Partner with Partnerships and vertical business teams to translate partner agreements, customer behavior, and business goals into lifecycle programs
- Build segmentation and personalization strategies based on partner, entitlement, behavior, and intent
- Design, build, QA, and deploy lifecycle journeys across email, push, and in-app experiences in Braze
- Use customer behavior and performance data to identify opportunities, develop hypotheses, design experiments, and measure impact
- Use Amplitude, Braze, Eppo, and AI throughout the lifecycle workflow
- Drive initiatives across Partnerships, vertical marketing, Growth Product, creative, analytics, legal, and other stakeholders
- Build alignment, manage priorities and dependencies, and keep launches moving
- Translate strategy, experimentation, and performance into actionable communication
- Turn successful experiments into repeatable playbooks for new partners and categories
- Improve lifecycle workflows, tools, and approaches as the partner ecosystem grows
- Report to the Director of Growth Lifecycle Marketing
Requirements:
- Seven (7) or more years of experience in lifecycle, CRM, or growth marketing, ideally within consumer subscription or mobile app businesses
- Deep lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention, with demonstrated end-to-end ownership
- Experience managing lifecycle marketing programs across multiple products or business lines
- Strong analytical fluency using Amplitude or similar product analytics tools
- Experience developing hypotheses, designing A/B and holdout tests, interpreting results, and applying learnings
- Proficiency with Braze or a comparable lifecycle marketing platform, including automated behavior-based journeys, segmentation, personalization, and triggering logic
- Strong AI fluency and ability to build repeatable AI-enabled workflows
- Success in complex, cross-functional environments
- Strong organization and project management skills
- Ability to demonstrate onX’s Company Values
- Permanent US work authorization is a condition of employment
- Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location
- Education is optional; no required degree stated
Benefits:
- Competitive salaries
- Annual bonuses
- Equity/common share options with a vesting schedule
- Opportunities for growth
- Comprehensive health benefits, including a no-monthly-cost medical plan
- Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
- 401k matching at 100% for the first 3% you save and 50% from 3-5%
- Company-wide outdoor adventures and amazing outdoor industry perks
- Annual “Get Out, Get Active” funds to fuel your active lifestyle
- Flexible time away package including PTO, STO, VTO, and paid holidays
- Regional basecamps and regular opportunities to work in person and stay connected
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