Senior Manager, Creator Partnerships – Social Commerce
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Job Description
Senior Manager scaling creator partnerships and TikTok Shop affiliate sales for DTC women’s health brands. Leading creator acquisition, content operations, compliance and commercial performance.
Responsibilities:
- Own creator strategy for two women's health brands across Meta seeding and TikTok Shop affiliate programs
- Set performance targets for outreach, response rates, approvals, content delivery, cost efficiency and campaign performance
- Build AI workflows for creator qualification, outreach personalization, content tagging and rights tracking
- Lead and develop a team of two associates
- Oversee outreach, follow-ups, creator communications, fulfilment coordination and administrative workflows
- Build a scalable creator acquisition pipeline through direct outreach, TikTok Shop affiliate marketplace and an established creator network
- Sustain hundreds of pieces of creator content per month while building a separate affiliate pipeline
- Recruit and manage TikTok Shop affiliates, commission tiers, collaborations, samples and GMV performance
- Oversee partnerships from outreach and qualification through contracting, product delivery, content production, payment and performance review
- Maintain claims compliance, FTC disclosures and platform-specific policy compliance
- Secure usage rights and TikTok ad authorization at partnership inception
- Route creator content to paid social, marketplace listings, email and brand channels
- Manage TikTok consultants, content agencies and the influencer marketing technology stack
- Coordinate with Supply and Operations on product kits and oversee creator invoicing and payments
- Define KPIs, manage creator and sampling budgets, analyze performance and produce weekly, monthly and quarterly reporting
Requirements:
- 5+ years in influencer marketing, creator partnerships or creator affiliate marketing
- At least one program owned end to end with commercial accountability
- Operator experience running a TikTok Shop or comparable creator affiliate program, with GMV or revenue personally accountable for
- DTC or e-commerce experience in health and wellness, beauty, or another regulated consumer category
- Experience managing or mentoring team members, with evidence of raising their output
- Experience managing external agencies, consultants or vendors
- Experience structuring and negotiating both flat-fee and performance-based partnerships
- Strong analytical skills and a track record of using campaign data to change decisions
- Evidence of an AI or automation workflow built or deployed that measurably increased throughput
- Strongly preferred: ownership of brand-owned organic social channels
- Strongly preferred: working knowledge of FTC material-connection disclosure and platform claim policy
- Strongly preferred: experience repurposing creator content into performance advertising and securing ad authorization
- Strongly preferred: hands-on experience with SARAL, Modash, Lefty or equivalent
- Strongly preferred: experience running programs across multiple brands or product categories
- Strongly preferred: experience partnering with healthcare professionals or subject-matter experts
- Strongly preferred: understanding of paid social creative testing and direct-response fundamentals
- Strongly preferred: genuine interest in health, wellness, consumer behavior and social media culture
Benefits:
- Opportunity to contribute to the growth of DTC health and wellness brands
- Potential consideration for either a full-time role or a 6 months contract
- Remote work arrangement
- Work with global teams and brands serving customers worldwide
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