Senior Manager, Demand Gen / ABM
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Job Description
Senior Manager, Demand Generation & ABM at Albert creating marketing strategies to drive revenue for AI-native software. Focused on building a pipeline engine and executing integrated campaign programs.
Responsibilities:
- Own marketing-sourced and marketing-influenced pipeline targets; define and execute the channel and program mix required to hit quarterly and annual pipeline goals.
- Build Albert's ABM approach from the ground up, including account segmentation, tiering, and play design, across paid, email, events, and executive engagement programs.
- Architect integrated campaign programs that connect product marketing, content, events, and sales into a single, cohesive pipeline engine rather than a collection of isolated channels.
- Design and run multi-touch ABM programs across LinkedIn, retargeting, outbound email alignment, and content-driven executive engagement.
- Partner with sales leadership and SDRs on target account selection, outreach sequencing, and conversion strategy from initial engagement through to qualified pipeline.
- Work with marketing operations to define attribution models, build pipeline reporting, and continuously test and optimize for efficiency across the funnel.
- Operate as the cross-functional orchestrator of a pod spanning product marketing, content, events, marketing operations, and design, driving alignment and accountability without direct line management.
- Define what pipeline success looks like beyond MQLs; set the measurement standard and hold the system accountable to revenue outcomes.
- Serve as Albert's internal authority on demand generation strategy, shaping how the company scales pipeline as it defines a new category in AI-native scientific software.
Requirements:
- 7-10+ years of experience in B2B demand generation, growth marketing, or ABM roles, with a demonstrable track record of owning or directly influencing pipeline targets.
- Background in SaaS or B2B technology required; experience marketing to technical audiences like VP of R&D, CTO, or CIO required.
- Proven ability to build demand programs from scratch, not only optimizing existing infrastructure, in a high-growth or early-stage environment.
- Hands-on experience with ABM platforms such as 6sense or Demandbase, as well as paid media execution across LinkedIn and retargeting channels.
- Strong track record partnering with sales teams and SDRs on target account strategy, outreach sequencing, and MQL-to-SQL conversion improvement.
- Ability to think in systems, how channels connect, how accounts move through stages, and how to turn engagement into revenue, combined with the willingness to execute directly.
- Excellent written and verbal communication skills; able to engage with technical and non-technical audiences including sales leadership and executive stakeholders.
- Collaborative mindset with the ability to drive outcomes through cross-functional pods across time zones without direct authority.
- Experience in life sciences, scientific software, or enterprise R&D nice to have.
Benefits:
- We care about you.
- Albert works hard to create a positive environment for our employees, and we think your life outside of work is important too.
- We work hard and we play hard.
- We value diversity.
- Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful — every day.
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