Senior Manager, Paid Social Marketing
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Job Description
Senior Manager driving paid social acquisition and creative growth for Analyte Health’s online healthcare brands. Owning Meta and TikTok strategy, budgets, testing, and creator-led performance.
Responsibilities:
- Own paid social acquisition and revenue growth across Analyte Health's consumer brands, including HealthLabs, STDcheck, Stallion, Starfish, TreatMyUTI, and Paternity Labs
- Own end-to-end paid social strategy, execution, optimization, and budgets on Meta and TikTok
- Test Reddit, Snapchat, YouTube and Shorts, and Pinterest as additional paid social surfaces
- Build the paid social creative engine with in-house and agency teams
- Own the creative pipeline from insight and briefing through production, trafficking, and post-mortem
- Write creative briefs and manage designers, agencies, and creators on scope, calendars, reviews, and quality
- Build and manage a creator and UGC pipeline, including sourcing, briefing, licensing, and usage rights
- Analyze creative performance using hook rate, hold rate, CTR, CVR, and fatigue curves; codify learnings into playbooks
- Develop and own acquisition and revenue targets; achieve ROAS, CAC, and revenue goals and reallocate budgets based on marginal return and creative supply
- Design and maintain account structures, campaign architecture, audience strategy, exclusions, and core ad formats
- Run testing across creative, audiences, bidding, placements, and landing pages with analytics and CRO partners
- Ensure conversion tracking and first-party data integrations meet healthcare privacy expectations
- Navigate regulated-category ad policies, special ad categories, restricted claims, and appeals
- Partner with brand, paid search, SEO, lifecycle, affiliate, clinical, legal, compliance, analytics, and CRO teams
- Build dashboards for leadership visibility into spend, performance, and creative-level results
- Own organic social strategy and editorial calendars across brands
- Run community management across comments, DMs, and reviews, with response playbooks and escalation paths for clinical or privacy-sensitive questions
Requirements:
- 5–8 years in performance-oriented paid social
- Hands-on ownership of meaningful budgets on Meta and TikTok for B2C, DTC, or e-commerce brands
- Ideally, experience with a multi-brand portfolio
- Healthcare, telehealth, or regulated category experience is a plus
- Demonstrated ownership of the paid social creative process, including briefing and shipping high volumes of creative with in-house designers, agencies, freelancers, and creators
- Experience scoping and quality-controlling outside creative work
- Experience with organic social and community management, including moderation in sensitive topic areas
- Strong analytical ability, including LTV analysis, marginal ROAS, incrementality, and disciplined test design
- Command of GA4 and Conversions API
- Strong creative judgment, including the ability to articulate why an ad works, write a hook that earns attention in the first second, and improve an editor's next cut through feedback
- Builder mentality and bias toward velocity
- Ability to own a 12-month channel strategy while remaining hands-on with same-day creative briefs
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Whole Life Benefits
- Critical Illness Benefits
- Accident Benefits
- Short Term Disability Benefits
- 401(k)
- Paid Time Off
- Paid Holidays
- Maternity Benefits
- Paternity Benefits
- Bereavement Benefits
- Competitive Pay
- Flexible Schedule
- Relaxed "Tech Focused" Environment
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