Senior Manager, Partner Marketing
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Job Description
Senior Manager of Partner Marketing at Andela developing channel strategies to drive revenue and brand presence. Collaborating with teams to execute co-marketing campaigns and partner enablement programs.
Responsibilities:
- Play a key role in building Andela's partner marketing program
- Develop strategies, programs, and relationships that drive pipeline, revenue, and brand presence
- Work with the Director of Partnerships to define and execute partner channel marketing strategy
- Serve as the connective tissue between the Partnerships team and broader marketing organization
- Design and execute co-marketing campaigns with named partners
- Develop a partner marketing playbook
- Establish metrics and reporting cadence for program improvement
- Own the strategy and execution for partner-focused events
- Collaborate closely with internal teams to bring full marketing toolkit to bear on partner channel goals
- Be accountable to partner marketing KPIs
- Optimize outcomes through continuous testing and learning
Requirements:
- 7–9 years of B2B marketing experience
- Significant portion focused on partner marketing, channel marketing, or alliance marketing roles
- Demonstrated track record of building and scaling co-marketing programs with technology partners, resellers, or strategic alliances
- Experience developing and managing partner enablement programs and content
- Hands-on experience managing partner marketing development funds (MDF)
- Prior experience working closely with a Partnerships or Business Development team
- Experience in a global, remote-first organization
- Strategic thinker with a builder's mindset
- Strong program and project management skills
- Analytical and data-driven skills
- Excellent written and verbal communication skills
- Collaborative and relationship-oriented behavior
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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