Senior Manager, Product Marketing
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Job Description
Senior Product Marketing Manager leading positioning, go-to-market strategy, and advocacy for Coursedog’s intelligent academic operations platform. Driving growth across higher education institutions.
Responsibilities:
- Lead the strategic vision and execution of Coursedog's product marketing function
- Own product marketing strategy, positioning, messaging architecture, and go-to-market plans
- Oversee market and competitive research for segmentation, personas, pricing, and product roadmap alignment
- Align Product, Sales, Customer Success, and Marketing leadership on strategy, messaging, and priorities
- Establish and oversee KPIs including pipeline influence, win rates, competitive win/loss analysis, and customer satisfaction
- Develop customer advocacy programs including advisory boards, case studies, testimonials, and reference networks
- Lead customer- and prospect-facing assets such as positioning documents, battlecards, sales enablement materials, website content, videos, and thought leadership
- Own sales enablement strategy and execution
- Represent Coursedog at industry events, conferences, analyst briefings, and speaking engagements
- Build relationships with industry analysts, press, and key opinion leaders
- Travel onsite for conferences and events approximately 20% of the year
- Leverage AI and emerging technologies to improve product marketing efficiency and effectiveness
Requirements:
- 3-5 years of B2B SaaS product marketing experience
- At least 2+ years in a leadership or strategic role
- Deep expertise in market research, competitive analysis, buyer persona development, and segmentation methodologies
- Ability to craft compelling positioning and messaging across multiple audiences and personas
- Strong strategic thinking and execution excellence
- Experience driving sales enablement and measuring pipeline and revenue outcomes
- Ability to lead cross-functional initiatives and influence senior leadership across Product, Engineering, Sales, and Customer Success
- Excellent communication and storytelling skills
- Comfortable presenting to executives, customers, and external audiences at conferences
- Experience with SaaS pricing strategy, packaging, or go-to-market launches
- Knowledge of or passion for the higher education market or complex B2B enterprise software environments
- Strong business acumen and ownership mentality
- Experience using AI tools and technologies in marketing strategy, content development, and cross-functional collaboration
Benefits:
- Healthcare, dental, and vision coverage
- Employer contribution toward medical, dental, and vision premiums
- Spring Health mental health support
- XP Health vision benefits
- Carrot Fertility family planning support
- One Medical primary care
- Health Savings Accounts (HSA)
- Flexible Spending Accounts (FSA)
- Safe Harbor 401(k) plan from day one of employment
- 4% employer match on total compensation
- Unlimited Paid Time Off
- Remote-first work flexibility
- Equity grants for all employees, reviewed and adjusted with promotions
- Up to 12 weeks of fully paid parental leave
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