Senior Marketing Account Manager
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Job Description
Senior Marketing Account Manager leading integrated marketing strategies and client accounts for Park National Bank. Managing campaigns, budgets, timelines, communications, and compliance.
Responsibilities:
- Act as a primary client contact and foster ongoing, trustful client relationships
- Lead assigned client accounts and drive strategic planning for marketing support through integrated marketing and communication plans
- Maintain regular client communication and proactively bring ideas to achieve business goals
- Manage, coordinate, and deliver team tasks and client work products
- Deliver a consistent, high level of service within Serving More standards
- Manage client project budgets and anticipate contingencies requiring additional resources
- Manage client project timelines and anticipate contingencies requiring additional time
- Prepare agendas and presentations for client meetings
- Review progress and results with clients and the CMO
- Maintain strong knowledge of marketing and communication tactics and business acumen
- Stay current with data, strategy, and competitive dynamics
- Write and edit materials at an advanced level and provide direction for quality control
- Collaborate with marketing team members on creative execution, internal communications, media purchases, and related work
- Maintain awareness of and adhere to the Bank’s compliance requirements and risk management concepts, expectations, policies, and procedures
- Perform other duties as assigned
Requirements:
- Self-motivated, proactive, and able to work independently and as part of a team
- Strong understanding of business and marketing strategies
- Additional training or certification programs may be encouraged for candidates without banking background
- Proficiency in marketing automation tools and/or CRM software is a plus
- Willingness to learn about new products, technologies, and industry trends
- High school diploma or equivalent required
- 4 year bachelor’s degree in Marketing, Communications, related field or commensurate experience required
- 6–10 years experience in Account Management preferred
- Preferred certification: Certified Financial Marketing Professional
- Ability to influence others
- Ability to build collaborative relationships
- Ability to develop or mentor others
- Ability to work as part of a team
- Written and verbal communication skills
- Ability to understand and follow directions
- Adaptability to change
- Basic computer skills
- Organizational and detail-oriented skills
- Analytical thinking
- Ability to multitask or juggle priorities
- Problem/situation analysis
- Technical expertise
- Strategic planning and decision making
- Creativity
- Must be able to remain in a stationary position a minimum of 75% of the time
- Must constantly operate a computer
- Must be able to maintain constant verbal and written communication with stakeholders
Benefits:
- Fully remote work arrangement
- Limited travel within the Park National Bank footprint and to conferences may be expected
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