Senior Marketing Campaign Manager
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Job Description
Senior Marketing Campaign Manager responsible for executing and optimizing multi-channel campaigns across 12 brands for a values-driven company. Ensuring timely delivery and effective messaging in a remote work setup.
Responsibilities:
- Own end-to-end delivery of multi-channel marketing campaigns (email, paid media, social, print, and radio)
- Build and maintain a structured campaign calendar across 12 brands
- Plan and execute campaigns 6–8 weeks in advance, ensuring readiness before launch
- Coordinate 8–10 emails per brand in advance, along with:
- 6–10 radio ads
- 3–5 social media posts per week per brand
- Partner with the VP of Marketing to define campaign strategies, messaging frameworks, timelines, and channel mix
- Develop and refine campaign messaging, positioning, and storytelling
- Craft high-quality email copy, advertising scripts, and promotional content
- Prepare messaging and campaign assets for internal approval prior to go-live
- Continuously optimize messaging based on performance data and audience response
- Build and deploy campaigns within CRM and marketing platforms, including:
- ServiceTitan
- Salesforce
- HubSpot
- Structure emails, modify templates, and ensure proper formatting and segmentation
- Insert graphics, copy, and assets into CRM systems to create high-performing campaigns
- Ensure campaigns are optimized to maximize open rates, click-through rates, and engagement
- Work closely with designers to develop visually compelling campaign assets using tools like Canva and internal templates
- Provide clear creative direction and ensure alignment between messaging and design
- Collaborate across marketing, operations, and leadership teams to ensure campaign consistency
- Track and analyze campaign performance, including:
- Email delivery and engagement metrics
- Click-through and conversion rates
- Channel performance across paid, social, and radio
- Continuously test, iterate, and pivot messaging and campaigns based on insights
- Ensure campaigns evolve toward stronger performance and scalability over time
- Act as the central coordinator for all campaign-related activities
- Maintain tight timelines and ensure all deliverables meet deadlines
- Manage communication via Slack and email, with regular weekly calls and updates
- Bring structure, clarity, and accountability to campaign execution across teams.
Requirements:
- 5–7+ years of experience in:
- Marketing campaign management
- Lifecycle or communications marketing
- Proven track record managing multi-channel campaigns at scale
- Strong expertise in:
- Email marketing strategy and execution
- Paid advertising (digital and print)
- Social media campaign management
- Radio advertising and media deal coordination
- Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, ServiceTitan)
- Exceptional organizational and project management skills
- Strong copywriting and messaging development capabilities
- Ability to manage multiple brands and campaigns simultaneously with high attention to detail.
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