Senior MarTech Manager
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Job Description
Senior MarTech Manager shaping CRM, data, automation, and analytics strategy for Prenuvo’s proactive healthcare business. Building scalable marketing systems across its clinic network.
Responsibilities:
- Set strategy and own architecture decisions for the MarTech stack, including build-vs-buy decisions and vendor relationships
- Define and drive a multi-year roadmap for marketing technology, automation, analytics, and personalization
- Direct platform strategy for CRM, marketing automation, CDP, analytics, attribution, experimentation, and customer engagement tools
- Architect data flows between marketing systems, product systems, CRM, and the data warehouse
- Establish and enforce governance standards for tracking, campaign setup, lifecycle management, and data quality
- Partner with Marketing, Growth, Data, Product, and Engineering leadership to translate business strategy into scalable technical solutions
- Identify and lead automation initiatives to reduce manual campaign operations
- Own the technical foundation for segmentation, lifecycle marketing, personalization, and reporting
- Lead vendor evaluation, selection, and contract negotiation; own implementation and adoption outcomes
- Build documentation, governance frameworks, and scalable, auditable processes
- Monitor system performance, data quality, and operational risk; escalate and resolve complex issues
- Provide technical direction and mentorship to marketing operations or MarTech staff
Requirements:
- 8–12 years of experience in marketing technology, marketing operations, growth operations, or a related field
- Track record of owning strategy, not just execution
- Experience setting technical direction and influencing decisions at the Director/VP level
- Deep expertise across CRM, marketing automation, customer data platforms, analytics, and integrations
- Hands-on experience with Salesforce/HubSpot, Braze/Iterable, Segment, GA4, GTM, Snowflake/BigQuery, Zapier, Workato, OneTrust, and related platforms
- Strong SQL, API, and data integration fluency
- Track record managing cross-functional projects, external vendors, and budget/spend decisions
- Executive-level communication skills and ability to translate technical tradeoffs for non-technical leadership
- Comfortable setting direction in ambiguity
- Successful candidates must undergo a background check in compliance with applicable federal, provincial, and state rules
Benefits:
- Positive impact on people's lives and health
- Free whole-body scans for each team member
- Growth opportunities and career development
- Weekly team gatherings to connect, share, and socialize
- Flexible vacation policy
- Comprehensive health, dental, and vision benefits, including Mental Health coverage
- RRSP and TFSA retirement savings plans for eligible Canadian employees, with optional enrollment and no current company matching contributions
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