Senior Paid Social Specialist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Paid Social Specialist optimizing paid social campaigns for GoodRx, America’s prescription savings platform. Driving acquisition, measurement, testing, and growth across major social platforms.
Responsibilities:
- Manage end-to-end execution of paid social, including campaign setup, targeting, budget pacing, optimization, QA, and performance reporting
- Develop campaign strategies and recommendations aligned with business objectives, audience needs, and acquisition goals
- Monitor campaign performance and identify opportunities to improve efficiency, scale, and results
- Develop and execute testing plans across audiences, creative, placements, bidding strategies, and other campaign variables
- Partner with Creative and Integrated Marketing teams to develop and test social-first creative
- Translate performance results into actionable creative insights
- Analyze campaign and customer acquisition performance using CPM, CPA, CAC, conversion rates, and LTV
- Partner with Data and Analytics teams on incrementality testing, attribution, MMM, and platform measurement solutions
- Translate campaign results and learnings into performance insights and recommendations for Marketing stakeholders
- Maintain campaign documentation, QA standards, and platform best practices
- Stay current on digital media platforms, capabilities, privacy requirements, and industry trends
- Collaborate with cross-functional partners and share digital media expertise and best practices
- Report to the Senior Director, Digital Marketing
Requirements:
- Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field
- 5+ years of related Marketing experience
- 3-4 years of Paid Social experience
- Strong hands-on experience managing paid social campaigns across Meta, Reddit, Pinterest, and TikTok
- Strong knowledge of campaign setup, tagging, QA, optimization, analysis, and reporting
- Understanding of attribution, incrementality, MMM, server-to-server integrations, and CAPI
- Strong understanding of customer acquisition funnels, online and offline conversions, CPM, CPA, CAC, and LTV
- Ability to analyze campaign performance, identify trends and issues, and develop actionable recommendations
- Strong attention to detail and disciplined campaign QA and documentation
- Strong Excel and analytical skills
- Effective written and verbal communication skills
- Strong cross-functional collaboration skills
- Creative and solutions-oriented mindset
- Ability to review and comply with Company safety and security policies and procedures
- Nice to have: experience in healthcare, health tech, or another regulated industry
- Nice to have: experience with AI-assisted marketing workflows or automation
- Nice to have: experience with advanced marketing measurement
- Nice to have: Meta Blueprint or other relevant digital media platform certification
Benefits:
- Annual cash bonuses or commission
- Annual equity grants
- Medical, dental, and vision insurance
- 401(k) with a company match
- ESPP
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness programs
- Financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
- Supplemental life insurance for you and your dependents
- Company-paid short-term and long-term disability
- Reasonable accommodations for candidates with disabilities during the recruiting process
Similar Jobs
Director of Demand Generation
Performance marketing agency seeks Director of Demand Generation to drive Meta lead-generation and appointment-booking campaigns for financial advisors. Owning client strategy, copy, creative testing, tracking, and funnel performance.
Senior Demand Generation Manager
Senior Demand Generation Manager owning Meta campaigns, direct-response copy, and funnel performance. Helping financial advisors generate qualified high-net-worth appointments through Clients Blackbox’s performance marketing agency.
Paid Social Lead
Paid Social Lead owning Meta advertising, copy, creative testing, and funnel performance for a financial-advisor marketing agency. Managing client strategy, appointments, and retention.
Senior Paid Social Manager
Senior Paid Social Manager owning Meta campaigns, copy, creative testing, and client strategy. Driving qualified appointments for financial advisors through performance marketing.
Senior Performance Marketing Manager
Senior performance marketer owning Meta advertising, copy, creative testing, and funnel tracking for a financial-advisor marketing agency. Managing client performance, retention, and appointment-generation results.
Conversion Specialist
Conversion Specialist migrating financial-services customer data from Zenith to NexLedgr. Coordinating implementations, validation, testing, and quality control for Axos customers.
Senior Paid Search & Tracking Manager
Senior SEA Manager scaling Google Ads, conversion tracking, and measurement for Tomorrow Education Group’s reskilling platform. Driving profitable growth across multiple education brands.
Paid Search Manager
Paid Search Manager scaling Magic’s Google Ads and Microsoft Ads programs. Managing large budgets, tROAS bidding, campaign optimization, testing, and performance reporting.
Paid Search Manager
Paid Search Manager scaling Google Ads and Microsoft Ads programs for Magic. Owning large-budget search strategy, optimization, experimentation, and performance reporting.
Paid Search Manager
Paid Search Manager scaling Google and Microsoft Ads programs for Magic. Managing large budgets, optimizing tROAS campaigns, and driving measurable revenue growth remotely.
Paid Search Manager
Paid Search Manager scaling Google and Microsoft Ads programs at Magic. Managing large budgets, optimizing tROAS campaigns, and driving measurable revenue growth.
Paid Search Manager
Paid Search Manager owning Google and Microsoft Ads programs for Magic. Scaling multi-channel campaigns, budgets, bidding, testing, and revenue-focused performance.
Senior Demand Generation Manager
Senior Demand Generation Manager growing demand and sourced pipeline for Builder Prime’s all-in-one contractor business-management software. Managing paid channels, ABX targeting, sales handoffs, and AI-powered marketing workflows.
Senior Paid Social Strategist – Meta, Google
Senior Paid Media Strategist owning Meta and Google campaigns for premium and luxury DTC brands. Managing budgets, performance, client relationships, and cross-functional launches at MVR Digital.
Paid Media Specialist
Paid Media Specialist managing Google, Meta, and programmatic campaigns for HBX Group’s hotel and hospitality clients. Optimizing acquisition performance, ROI, and direct bookings across global travel markets.
Associate Director, Paid Search
Paid Search Associate Director leading strategy, execution, and reporting for client campaigns. Managing Google and Microsoft advertising across Zeta Global’s AI-powered marketing cloud.
Senior Director, Paid Social B2B
Senior Director leading enterprise B2B paid social strategy at Wpromote, a digital marketing agency. Driving full-funnel demand generation, pipeline growth, platform innovation, and team development.
Senior Performance Marketing Manager – Native Advertising, Data-Driven Marketing
Senior Performance Marketing Manager scaling Native Ads across Meta, Taboola and Outbrain for supplement brand NATURTREU. Driving AI automation, tracking and performance optimization.
Senior Paid Media Manager
Senior Paid Media Manager owning paid search and social campaigns for Silverback Strategies, a performance marketing agency. Managing client portfolios, reporting, testing, and cross-functional media strategy.
Senior Performance Marketing Strategist
Senior Paid Media Strategist leading Google, LinkedIn, Meta, and Microsoft campaigns for fast-growing B2B companies. Connecting paid media spend to pipeline and revenue through senior client strategy.