Senior Performance Marketing Manager – Native Advertising, Data-Driven Marketing
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Job Description
Senior Performance Marketing Manager scaling Native Ads across Meta, Taboola and Outbrain for supplement brand NATURTREU. Driving AI automation, tracking and performance optimization.
Responsibilities:
- Own and scale native programmatic campaigns across Meta, Taboola, and Outbrain
- Manage audiences, placements, and budgets
- Further develop conversion funnels for existing and new products
- Monitor and optimize campaigns based on CAC, net N-ROAS, and CLV
- Develop performance-oriented funnels with the Creative Advertising team
- Analyze performance marketing processes for automation and AI opportunities
- Develop a roadmap for AI-powered automation
- Design and pilot AI-supported workflows for reporting, campaign management, and budget allocation
- Transition successful pilots into standard operations and document them
- Measure the success of campaigns and AI and automation solutions against defined KPIs
- Ensure a clean tracking setup with attribution, server-side tracking, and reliable data quality
- Collaborate with the teams responsible for Paid Social, SEA/Shopping, and Partnerships/Affiliate, as well as with Creative and Data/BI
- Develop new native funnels and assets using AI
- Identify new native funnels and AI tools with growth potential
- Help shape the company-wide AI strategy in the marketing context
Requirements:
- Several years of experience managing and optimizing Native Ads across Meta, Taboola, and Outbrain
- Knowledge of performance-relevant metrics such as CAC, net N-ROAS, CLV, and Contribution Margin
- Experience with AI-powered tools and workflows in marketing, or a strong interest in building them
- Knowledge of attribution and server-side tracking
- Experience managing high five-figure to six-figure ad spend
- Ability to collaborate with interdisciplinary teams, including Creative, Data/BI, and other performance marketing channels
- Ability to independently prioritize use cases and drive projects from analysis through to standard operations
- Fluent German
- English proficiency is a plus
- Permanent residence in Germany required
Benefits:
- 100% remote within Germany
- Work remotely from another EU country for up to 90 days per year
- Permanent employment contract
- Flexible working hours within core availability hours
- 30 days of annual leave
- Company pension plan based on ETFs
- Access to professional coaching, sessions, and content focused on mental health and personal well-being through OpenUp
- Employee discount on NATURTREU products
- Summer and Christmas parties
- Professional and personal development opportunities
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