Senior Performance Marketing Manager – SEM, Contextual
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Job Description
Senior Media Buyer managing Google Ads and contextual networks for insurance brands. Leading strategies and optimizing campaigns to acquire quality leads at scale.
Responsibilities:
- Grow and manage substantial advertising budgets across Google Ads and contextual networks
- Strategize and lead large-scale Google Ads lead generation campaigns
- Drive account expansion through effective keyword targeting, search-term mining, and audience optimization
- Collaborate with creative teams to develop high-performing responsive search ads
- Conduct detailed keyword, search-term, and audience research
Requirements:
- Minimum of 7 years of advanced experience in paid search / SEM
- Hands-on experience buying on contextual networks strongly preferred
- Strong communication and collaboration skills
- Mastery of performance analytics
- Deep expertise in keyword research, match types, keyword composition, SKAG/STAG strategy, Quality Score management, audience targeting, asset group and creative experimentation strategy, and Smart Bidding (tCPA/tROAS)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short term disability insurance
- Long term disability insurance
- 401(k) plan
- Flexible schedule
- Paid time off
- Parental leave
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