Senior Performance Marketing Specialist
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Job Description
Senior Performance Marketing Specialist running Meta, TikTok, and YouTube acquisition for GOAT Group’s sneaker, apparel, and resale marketplaces. Driving creative testing, incrementality measurement, and AI-enabled marketing operations.
Responsibilities:
- Run day-to-day paid social and video campaigns across Meta, TikTok, and YouTube, including campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs
- Plan and execute the creative testing roadmap, including briefs, test launches, and experiment readouts
- Use Claude, Gemini, and internal AI workflows for strategic research and operations
- Partner with the AVP of Growth to develop and improve AI workflows
- Build and maintain weekly and monthly creative performance marketing reports
- Partner with Brand and Creative on asset needs and translate performance insights into creative direction
- Run holdout, geo-split, and incrementality tests; support the AVP of Growth and interpret results against platform-reported numbers
- Identify new formats, placements, and platform features for testing
- Provide final oversight to ensure AI-automated campaign operations launch accurately and on time
- Execute data-driven marketing campaigns that build brand awareness, consideration, loyalty, and company growth
Requirements:
- 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads
- Experience with incrementality and/or MMM to measure true lift or causal performance
- Comfort working in performance data, including pivot tables and dashboards
- Practical AI fluency using LLMs and AI tooling for briefs, copy variants, creative iteration, and reporting
- Strong written and verbal communication
- Preferred: Experience in a marketplace, resale, ecommerce, or DTC business
- Preferred: Familiarity with Motion, Pencil, Smartly, or AdCreative
- Preferred: SQL or experience pulling data from Snowflake or BigQuery
- Preferred: Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop
- Preferred: Mobile app install campaign experience, including AppsFlyer or Branch
- Preferred: Interest in or knowledge of sneakers, streetwear, and resale marketplaces
Benefits:
- 401K
- Paid time off
- Dental insurance
- Medical insurance
- Vision insurance
- Disability insurance
- Life insurance options
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