Senior Performance Marketing Strategist
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Job Description
Paid media strategist guiding B2B companies’ campaign strategy across Google, LinkedIn, Meta, and Microsoft Ads. Leading senior client conversations and connecting ad spend to pipeline and revenue.
Responsibilities:
- Develop paid media strategies aligned with client business goals and North Star Metrics
- Own forecasting and budget pacing against quarterly and annual targets
- Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions
- Steer client conversations toward decisions, priorities, and committed next steps
- Drive AI-assisted campaign strategy, creative testing, and measurement
- Manage and grow a portfolio of 4–7 B2B clients as the primary strategic contact
- Build trust with senior marketing, demand generation, and executive stakeholders
- Run client calls, set agendas, control discussions, and handle difficult questions live
- Communicate progress, risks, and recommendations proactively
- Own follow-through, ensuring clear actions, owners, and timelines
- Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
- Own end-to-end conversion tracking integrity across GA4, GTM, and CRM systems
- Diagnose performance issues involving tracking, structure, bidding, creative, or demand
- Prioritize work by business impact, effort, and implementation reality
- QA all work before it ships
Requirements:
- 3+ years of hands-on B2B paid media experience
- At least 1 year of experience in B2B SaaS
- Prior client-facing strategy role with ownership of communication, not just execution
- Track record of hitting MQL, SQL, or pipeline targets for B2B clients
- Direct responsibility for at least $50k in monthly ad spend across multiple accounts
- Google Ads expertise plus at least one of LinkedIn Ads, Meta Ads, or Microsoft Ads
- Working command of GA4, GTM, and CRM attribution, including HubSpot or Salesforce
- Strong written and spoken communication skills sufficient to lead senior calls and defend recommendations under pressure
Benefits:
- Fully remote work
- 5 weeks of paid time off
- Competitive compensation plus quarterly bonuses
- Flexible working hours, with 4 overlap hours required during 9am–5pm EST
- Paid training, including school, events, and conferences
- Comprehensive health, dental, and eye care for full-time Canadian residents
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