Senior Product Marketing Manager – Commercialization
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Job Description
Senior Product Marketing Manager commercializing Quavo’s fraud and disputes management SaaS launches. Owning pricing, packaging, launch governance, and sales-ready commercialization across the United States.
Responsibilities:
- Establish and maintain a product taxonomy that tiers new products, capabilities, and expansions by risk and opportunity
- Use tiering to size launch governance, from a light working group for smaller items to full executive involvement for the largest launches
- Own the launch process end to end: strategy and planning, business case and goal setting, GTM readiness and beta, general availability, post-launch through a 100-day check-in, and transition into steady-state
- Jointly set product delivery and go-to-market goals with Product for every launch
- Build the daily and weekly measurement rhythm that holds Product and GTM accountable after launch
- Develop and maintain pricing and packaging appropriate to each launch tier
- Design bundling and expansion pathways reflecting account fit, buying group economics, and competitive positioning
- Partner with Revenue Operations and Finance so pricing translates cleanly into contracts and quoting
- Develop and maintain deal support materials covering product rationale, market timing, competitive differentiation, and pricing
- Deliver a finished commercial narrative to GTM Enablement for every launch to support rep training and coaching
- Translate account growth opportunities into priced, packaged offers for existing clients
- Partner across Product Management, Data & Analytics, Sales, Client Experience, Revenue Operations, Finance, and executive leadership
Requirements:
- 6-8+ years in product marketing, GTM strategy, or commercialization in B2B SaaS, with direct experience taking products from pilot through general availability
- Experience leading launches across a range of scale and complexity, from lightweight efforts to major cross-functional initiatives involving senior leadership, and comfortable briefing executives directly
- Experience identifying the right buyer cohorts and go-to-market motion for a given release, launch, or feature
- Experience with packaging or bundling models
- Experience with pricing input and analysis
- Strong partnership experience with Sales, Revenue Operations, and Finance on quoting, deal structure, and commercial approval
- Experience partnering with enablement or training teams to translate strategy into field-ready programs
- Preferred: Experience in B2B fintech, financial services SaaS, payments, fraud, risk, or compliance
- Preferred: Experience packaging across a multi-product portfolio, including offerings that monetize on usage or data volume rather than seats or features
- Preferred: Working knowledge of CPQ systems, Salesforce, and deal desk workflows
- Preferred: Familiarity with account scoring or expansion-signal models, and building reusable commercial content templates that scale across products
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