Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager bridging Joist AI’s AI product teams and go-to-market execution. Driving launches, messaging, enablement, adoption, and customer-informed product strategy.
Responsibilities:
- Collaborate daily with Product Managers on new features and enhancements, in partnership with PMM leadership and marketing peers
- Become the product subject-matter expert for the go-to-market organization
- Connect product development with go-to-market execution
- Own product launches from planning through execution, driving cross-functional alignment and accountability
- Create predictable, scalable feature launches that generate internal excitement and market differentiation
- Partner with Product Management on discovery and pilot programs to validate feature value and gather early feedback
- Develop messaging and positioning for new features for technical and non-technical audiences
- Share product knowledge across the organization through clear, accessible documentation
- Design and deliver enablement programs for Sales and Customer Success
- Collaborate with Sales on demo flow design and updates
- Manage processes keeping messaging, enablement, and market-facing content current
- Collaborate with Product, Customer Success, and Marketing to drive adoption
- Work with Product and Product Design on UX iterations, incorporating customer and market perspectives
- Maintain a Voice of Customer program
- Translate competitive intelligence and market insights back to Product teams
- Contribute to improved renewal rates, expansion opportunities, product adoption, and GTM team enablement
Requirements:
- 5-7 years of Product Marketing experience in B2B SaaS or related go-to-market roles
- Proven experience working directly with technical teams, especially those building AI agents or complex technical products
- Prior experience running cross-functional product launches from planning through execution
- Strong storytelling and writing skills, including product marketing copy that drives differentiation, establishes voice, and clearly articulates value
- Ability to identify what drives value and design strategies and stories that non-technical teams can understand and sell
- Ability to work closely with Product Managers and understand their goals, priorities, risks, and challenges
- Skilled at framing product expertise into clear documentation and seamless hand-offs, particularly when enabling distributed teams
- Deep customer obsession and empathy informing messaging and positioning decisions
- Highly organized and detail-oriented, with a commitment to clear and accessible documentation
- Preferred: prior work experience in martech, sales tech, enablement tech, or revenue operations companies
- Preferred: experience in a small, early-stage startup environment or ownership of PMM for a full product lifecycle or strategic product area in a larger SaaS environment
- Preferred: understanding of how technical products are adopted and used in the field
- Based in India
- Ability to collaborate in real time with US-based teams, overlapping with East Coast mornings approximately 8am-12pm EST
Benefits:
- Remote work arrangement
- Opportunity to make an outsized impact on go-to-market success
- Work with cutting-edge technology
- Work with a passionate, collaborative team
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