Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager shaping positioning and launches for YipitData’s AI-powered alternative-data platform. Enabling teams to sell investor workflows to hedge funds and asset managers.
Responsibilities:
- Own product positioning and go-to-market strategy for AI and big data products
- Define ideal customer profiles and tailor messaging to investor segments
- Partner with Product, Revenue, and Insights teams to influence roadmap decisions
- Lead competitive intelligence across traditional data providers and emerging AI platforms
- Collaborate on pricing and packaging across data, software, and AI products
- Develop and scale sales enablement and marketing assets
- Establish and track GTM success metrics, including adoption, pipeline impact, and win rates
- Shape how YipitData’s alternative data platform, Investor Portal, data feeds, and AI-powered agents and MCPs are understood, launched, and sold to public investors
Requirements:
- 5+ years of experience in product marketing or a related role, ideally working on B2B, data, or AI-driven products
- Strong ability to translate complex, technical capabilities into compelling narratives
- Interest in or experience with AI and data products
- Comfort operating in fast-moving, ambiguous environments
- Experience working closely with product teams and influencing decisions early
- Ability to operate both strategically and tactically, with ownership over outcomes end-to-end
- Strong written and verbal communication skills
- Candidates must not currently or in the future require visa sponsorship
Benefits:
- 10% performance bonus
- Equity
- Flexible work hours
- Flexible vacation
- Generous 401K match
- Parental leave
- Team events
- Wellness budget
- Learning reimbursement
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