Senior Programmatic Campaign Manager – DV360 Expert
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Job Description
Senior Programmatic Campaign Manager leading programmatic buying on Google Marketing Platform at Genius Monkey. Executing and optimizing DV360 campaigns while mentoring the broader team.
Responsibilities:
- Own end-to-end DV360 campaign management — insertion orders, line items, bid strategies, budgets, pacing, and creatives — across display, video, YouTube, CTV/OTT, audio, and DOOH
- Build and manage DV360 seat structure, partner/advertiser hierarchy, and workflows as we scale our new seats
- Design and deploy advanced audience strategies using first-party data, Google audiences, Floodlight activity, and Customer Match, with clean integration to Campaign Manager 360 (CM360, formerly DoubleClick Campaign Manager)
- Execute and optimize algorithmic/automated bidding, Custom Bidding scripts, and optimized targeting to hit and beat client KPIs
- Negotiate and traffic Programmatic Guaranteed, Preferred Deals, and Private Marketplace (PMP) deals; manage deal IDs and inventory quality
- Optimize to KPIs and establish healthy, sustainable traffic and conversion growth while controlling working-vs-non-working spend
- Partner with account management and client development teams to maximize ROAS and translate performance into clear client-facing insights
- Plan, execute, optimize, and track campaigns across DV360 and complementary DSPs and networks
- Monitor campaign delivery to ensure campaigns run as expected and meet targeting, brand-safety, and viewability objectives
- Troubleshoot trafficking, tagging, measurement, and discrepancy issues, and serve as the escalation point for DV360 questions across the team
- Establish DV360 best practices, QA processes, and documentation, and mentor Digital Campaign Specialists on the platform
Requirements:
- 5+ years of hands-on DV360 (Display & Video 360 / DoubleClick Bid Manager) campaign management experience — this is a specialist, not a generalist, role
- Deep, demonstrated command of the Google Marketing Platform: DV360, Campaign Manager 360 (CM360), and Google Analytics; DoubleClick-era experience a strong plus
- Proven expertise across display, video, YouTube, and CTV buying, plus audience building, Floodlight/conversion tracking, and deal-based (PG/PMP/Preferred) buying
- Fluency with DV360 reporting, custom bidding, and reading into underlying data to drive optimization decisions
- Strong analytical skills and the ability to make sound decisions from a combination of intuition and data-driven results
- A passion for developing effective programmatic strategies and staying ahead of platform changes
- Education: BA or BS degree and 5+ years of comparable programmatic/DV360 experience
- Google Marketing Platform (DV360) and Google Ads certifications required; additional DSP or measurement-platform certifications a strong plus.
Benefits:
- Exceptional Health, Dental, and Vision benefits
- 401(K) Plan
- Monthly catered lunches
- 2 weeks paid time off, 3 weeks after 2 years
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